No matter what your line of work, the importance in your ability to market yourself and your brand can never be taken for granted.
If you’re in the legal services industry, that importance takes on even more significance, especially given the fact that so many competing law firms can be up against one another at any given time, hoping that consumers in need will choose them.
Whether you have been a lawyer for many years or just a short period of time, your skills are typically in demand on a regular basis. As a result, letting the public know why you are the one to choose involves various kinds of marketing initiatives.
So, if you are a phenomenal DWI lawyer or specialize in a host of other criminal defense areas, put marketing to work for you.
Where to Focus on
When it comes to putting your best marketing foot forward, here are a few areas never to overlook:
- Blog – For starters, why should a consumer in need of criminal defense services select you from a plethora of available lawyers and attorneys? What can you provide him or her that someone else can’t? Your experience is typically your go-to weapon, so make sure your marketing initiatives spell it out. As an example, do you have a regularly updated blog on your law firm’s website? If so, it should be peppered with articles that demonstrate you to be an expert in your chosen practice area or areas. For those criminal defense lawyers specializing in areas such as DWI’s and other serious traffic offense, showcase how you have gotten other clients off the hook. Whether it was reduced sentences or having the charge or charges removed altogether, your blog can provide examples of how just one DWI can change someone’s life (in a negative manner) forever. With your experience in assisting clients facing such serious consequences, the blog can spell out what one is up against and how best they can go about winning their case;
- Social media – More and more lawyers and attorneys have caught on to just how important social media is in defending why they use it. For starters, social media is about as inexpensive a means of marketing and advertising one’s services as there is on the market. Even if you are far from a social media expert, you can start pages on Facebook, Twitter, LinkedIn and other social venues. By doing so, you open up your law firm to many more eyes and ears. If you want to have a social media pro handle your social networking endeavors that is fine too. In fact, he or she could be one of the reasons you land more business over time. The biggest key with social media is making sure that you don’t view it as just a one-time experiment or experience. You need to be consistent with your social networking operations, looking at it almost like a daily job. Lastly, you will almost always benefit from social media, so don’t hesitate to start today. Remember, it is never too late to begin reaping the rewards from an organized social media approach;
- Testimonials – Do you ever post client testimonials to your website or run them as part of marketing campaigns on radio or TV? If not, you should change that approach going forward. Letting those in need of legal services hear from satisfied clients is nothing short of priceless. Client testimonials speak to the fabric of why you and your legal team are some of if not the best around, so let the world hear about it. No matter what criminal offense you have helped a client either totally rid themselves of or work an amicable plea deal from, touting why someone’s life is better now due to the efforts of you and your legal team can go a long way in securing new business down the road.
Marketing your legal services does take time and effort, but it can be some of the most important work you do other than helping clients come out of their cases winners.
Put marketing to work for you, giving you a winning verdict more times than not.