There are lots of posts on the web, stating that what digital professionals do in the morning. Although, you might be having a specific set of things that you chose to do on the first clock of the day in order to stay organized, as we have seen inSEO Companies Brazil.
When it comes to PPC agencies and the managers working in those, brief morning check-ins with the team is essential to acquire the PPC success. In this post, we’re going to discuss the same, what PPC managers do in the morning and why, well the answer of why would definitely be ahead of the curve.
Below, we have outlined the 9 steps that every PPC manager follows in his routine life. Let’s check what the steps are:
1. Include Negative Keywords
When you’re working with your clients, that comprises clicks in hundreds of dollars, that time you just can’t afford junky keywords to slip in.
2. Disregard Irrelevant Google Display Network (GDN) Sites
This is another basic step for PPC managers, which allow them to monitor and exclude those webpages that are not relevant on Google Display Network (GDN).
3. Check Ad Spend Budget
Well, this is a no-brainer task that verifies that your budget is still on track or not, and it should be on track to obtain your monthly target. Make sure that there aren’t any existing surprises for you that make you adjust if required.
4. Look for Top Spenders
For this, go to your AdWords dashboard, under the campaigns tab. You can sort the list with highest or lowest campaign spend and check if there are any outliers. Usually, if you get high outliers on campaigns, then check the search queries whether it was a busy day ornot.
5. Get a Bird’s Eye View
While knowing the yesterday’s status is essential, but you’ll also need to take a bird’s eye, in case you see any contradictions. Just login to your AdWords account and go to dashboard > Campaigns > Dimensions tab to see the longer time frame and monitor your campaign’s performance.
6. Verify your ad positions
Are your ads displaying at the position you expect? You can check this at the campaigns tab at your AdWords dashboard. Everyone has a different target and on the basis of same target, your ad should be displayed at the right position.
7. Follow PPC Channel Performance
For monitoring your campaigns performance, find out how PPC is stacking up against other channels in terms of driving the revenue and taking a peek into your analytics. For tracking the channel performance, go to Conversions > Goals > Overview and then click on ‘Source / Medium’ option. It works like a great motivator for competitive teams.
8. Check AdWords Alerts
Its normal to become numb to AdWords account alerts, especially when you get some stupid alerts like adding 500 keywords to your account.
But within these silly alerts, there can be chunks of useful information that either can drive your ads or stop running, as stated bySEO Companies Brazil. So make it habit of checking your AdWords alerts.
9. Look for anything new
The initial few hours of your day should be invested in finding something new. Look for new ad campaigns that are running in the market, new keywords that are getting popular, new competitors, overall check if there is any new opportunity.
Do you know which step we’ve skipped? Tell us in the comments section below!