You already know that you need to know and apply the best SEO ideas to your website or blog if you want to increase your traffic and be read. People still rely on Google Search and other search engines so to find content online, so if you don’t rank well for the right keywords, you might pass unnoticed.
But, you have also noticed that the basic techniques can only take you so far. You need more than title tags and meta descriptions to be on the first page, as most of your competitors are doing exactly what you do.
If you feel like this, it is time for you to leave your comfort zone and start implementing advanced on-page SEO tactics and techniques. It can make of you a much more successful online writer and take your posts to the world much more quickly.
Translating the lingo: what is advanced on-page SEO?
First of all, let’s explain what advanced on-page SEO is and why it is different from what you have done so far.
On-page SEO, according to Moz, is related to optimising the page by page so to make them rank well individually, instead of directing all your efforts in optimising your business blog or website as a whole.
It refers to perfecting anything possible from code to content. It includes your visual resources, sharing tools, and user experience.
On the other hand, off-page SEO is more often target on external links and other signals that can bring you traffic from outside.
And advanced is used here, as you can imagine, to highlight that we are going that extra mile to achieve your SEO goals.
The techniques and tactics of advanced on-page SEO
Now that you know what we are talking about, let’s have a look at some of the best techniques and tactics of advanced on-page SEO:
# 1 – Improve your page speed
A page that is slow to be loaded is no good for business. Your visitors will just get annoyed and move to your competitor, as you know. And Google will add it to your bouncing rate, which will give you negative points on their ranking.
I guess this is enough to be said to make you understand that you must ensure that your page’s loading speed is at its best.
To achieve it, you will need to figure out what is causing the problem in the first place:
- Maybe your server isn’t as good as you wish
- Maybe your images are too heavy
- Maybe there are too many plugins
You should also consider minimising the HTTP requests, enabling browsing caching, and reducing the number of redirects.
# 2 – Adding synonyms and close variants
When you are choosing your keywords, you are probably constantly searching the best match to the topic you just wrote about. You have heard that you shouldn’t stuff your text with keywords, so you pick just a couple of them, add them to the right places, and that is it.
But, while you are perfectly right about it, still there is more that you can do about it. Search engines will also use synonyms and close variants of the term in question, so to find out for what exactly the user is searching. And if these words are in your post, it will increase your chances to be seen as the best match to that search.
That is to say that you should also create a list of writing synonyms and close variants of your chosen keywords and add them to your texts. It will help you to make your writing sound more natural as well, as you won’t need to be finding ways to repeat the same terms here and there.
# 3 – Optimise the user experience
Another thing that you must take into consideration is the user experience on any given page. You need to see them individually and consider how your visitor feels when it loads it.
- Is it easy to read the content?
- Did you use colours wisely?
- Are there italics, bold, bullet points, columns, or anything else capable of making it easier to scan?
- Are the visual resources appealing and adding value to your text?
These are some of the questions that you need to answer so to ensure that you are offering the best to your visitors.
# 4 – Create outstanding content
As you know, the content is the most valuable part of your website or blog when it comes to SEO. And no goal can be achieved here without making it outstanding.
To achieve it, you will need to do much more than make your content unique and of high quality. You will want that your visitors feel like they got anything they need from you. In other words, less often they go back to the search engine after reading your post, better for your ranking.
For this reason, according to the stats, long form content, over 1,000 words, tends to rank better. So don’t be afraid to do further research and develop your topic deeper. And if it doesn’t suit your strategy or industry, try to break the information into several posts, and link them internally.
I know it is easier said than done, but you can always count on online tools and services to improve your content, such as the following options:
- Draft: this app will allow you to share your content and get a review from their staff of professional writers. You can also to save time by linking it directly to your WordPress or other platforms and social media networks. And these are just a few of the features included in this powerful tool.
- Essay Kittens: this online writing service can save your life if you are pressured by time or stuck with your content. They can deliver any writing you need within only 6 hours and for a very affordable price. They are also prepared to edit and proofread your texts, plus checking it for plagiarism.
- Readability Score: this free web tool and the app will let you know if your writing is easy to read in just a few seconds. And you only need to paste your post in its form (or add a URL or upload a file) and wait for the results. It will also tell you how fast some can read it (aloud or not), which are your longest sentences and words, and tell you about your keyword density.
The bottom line
Advanced on-page SEO might be what you were missing so to make to the first page of Google Search. With the high competition that you are facing nowadays, it is only going an extra mile that you will find what you need to stand out.
By optimising each page of your website or blog, you will be able to provide a better user experience. And, as a consequence, they will stay longer and improve their perception of your content. And it will certainly lead to higher traffic and conversions shortly.