There are many elements of marketing for today's online store, and it is difficult to rank them in any order of importance, but the following are critical to your business's success.
A Subscriber List
Every online store needs to be able to capture the names and emails of prospective customers. You will already have emails of those who have purchased from you, so a shipping confirmation of an order can be sent. However there will be those who visit your store and do not make a purchase, but are a group of people who are interested in your products. Your online store needs a mechanism that allows visitors to subscribe to a newsletter or opt-in to a list to be notified of future sales and coupons. Once you have this valuable list of prospective customers, you can then attempt to entice them back to your store to make a purchase.
Web Page Display Format
This is an often overlooked, but essential, aspect of today's online store. Gone are the days when everyone was using the large screens of a desktop or laptop computer. Today, more people than ever are using their smartphones to shop for merchandise. However, the problem is that the screens are smaller, and your online store must display properly to the smartphone user. In order to avoid losing business, it is vital your website formatting be compatible for smartphones and smaller devices. In addition, your website must be easy to navigate using a smartphone. Without this important element on your eCommerce website, you are hurting your sales.
Authoritative Content
You want people coming to your store, but not just for the products that you are selling. You want visitors for the content of your website too. Regardless of what you are selling, there are going to be many competitors, and to be successful you need to offer more than good prices and service. Many of your competitors will be able to do this as well. You need to make your business stand out as the authority on the products you sell. Your site must be a destination for those wanting information on what you are selling and not just those looking to buy something. Having authoritative content, similar to that found on the TYLT website, builds trust in the consumer and will lead to greater sales over time.
If you are in the process of building your first eCommerce website, then you need to make sure that it contains the three elements listed above. If you are already doing business online, it is not too late to make the necessary changes to add these three essential elements. You will not regret having done so.