If you want to make people believe in your company and what it has to offer, the best way to do so is to let your customers speak for you. By offering real reviews, other prospective clients can make an informed decision about whether their money is best spent with your business. Why do reviews and actual customer stories help your organization so much? Here is a look at how you can utilize this tool and make your marketing campaign more effective.
Multiple Reviews Offer Social Proof
When a customer goes online to look for a product they want to see through social proof, that it is worth buying. If you are looking for people to buy your brand's cell phone, vacuum, or any other product, you should encourage as many reviews as possible. This will hopefully be enough to convince those who aren't sure about your brand, or maybe don't want to spend more than the competition for a given product to actually do so. If you do allow people to post reviews, make sure to include both the positive and the negative ones.
People will generally overlook a few negative reviews, however, they will get suspicious if there aren't any to be found. If potential customers believe that you are censoring what people have to say, it may come off as if you are trying to hide something.
Don’t forget to include other kinds of proof for your product if necessary. The supplement ASEA Redox uses scientific reviews, tests, and statistics to show customers they are trusted within their industry and company. If you are in a tricky industry that needs more than word of mouth, include these proofs in your marketing campaign.
Real Stories Help to Create a Connection Between Company and Customer
When a customer sees a video of an actual parent benefiting from the safety features a car has, that customer is more prone to trust what they are watching. If that customer reads the story of an individual who actually lost 100 pounds using certain diet products, it may inspire confidence that the product can do the same for them. An especially powerful video or written story about a customer's experience with your product could even go viral through social media. This will significantly increase brand visibility and create a positive perception of your brand. It may also lead to chances to interview with media outlets or appear on television shows, which further enhances your brand's visibility.
Remember, customers don't want to talked at when they see an advertisement. Instead, they want to be educated or informed about how a product can make their life better or easier. They also want to be engaged to a certain degree, and that simply cannot be done through a cheesy infomercial or other paid advertisement.
Positive Attention Can Help You Recruit Top Employees
It isn't uncommon for customers who use a certain brand to eventually work for the company that makes their favorite product. If you can attract people who love your products, they can turn into brand ambassadors, as well as workers who are unlikely to want to leave your company. This can decrease turnover and the costs that come with it, as well as increase productivity.
Overall, you have a situation where your revenues increase while your overhead costs are kept in check. If your company is publicly traded, its stock price may increase significantly, which will make shareholders happy and lead to even more attention for your business. Therefore, it may be in your best interest to find those who have benefited from your product and make sure you promote them every chance you get.
Brands today need to come across as authentic and engaging. Using real stories and customer reviews can help you inform and educate your customers in a way that helps to establish trust and credibility between your company and the customers who support it. When done properly, it could propel a startup or small local business into the national spotlight.
