When you start a business and promote it on search engines and social media, you can start with initial tips and tricks for the beginners that you will find all over the internet. They will help you in establishing the initial name of your business on the web. Unfortunately, the beginners’ strategies stop working after a very short period of time. It gets really frustrating to carter the search engines with new information. In the past few years, search engines like Google have revamped their whole search ranking system a number of times which has made the situation ever harder.
Fortunately, there are still some hidden white hat tricks that you can use to re-establish the search engine ranking of your business and promote it properly on the social media as well. The following tips will help you catching the right eyes in the haystack of non-converting visits to your website or page.
Make the menu items SEO friendly
Search Engine Optimization is the most important aspect of any online business. You cannot ignore the power that search engines have over the visitor stats. Most of the marketers and SEO experts think that it is okay for a website to have complex navigation. They actually ignore the fact that these navigation links are much more than some glorified links. If proper SEO tactics are applied to the anchor links and images in the navigation menu, a significant impact will be visible while converting a visit to an action.
Google has some preferences about the number of words
Though Google has never published any reports based on which someone can tell that if longer or smaller articles are preferred. Still, the ranking mechanism works better for pages with more and significant words. The highest ranking pages have between 1200-2000 words in general. So if you have any doubts about the content on your website, prefer to go long.
It is a misconception that people do not like to read. A lot of clients will try to find as much information as possible about the product you are promoting be
fore actually buying it. Instead of letting them go to some other review site, it will be better to include maximum possible information about your product on the website itself.
Google understands you by your neighbors
We often try to get as many outbound and internal links. Make sure you choose to link the right websites related to your work. Linking any information to an authority site is always a good way of bringing credibility for your content.
Offer a unique platform for researchers
Researchers around the world are often looking for different ways to find information related to their work. Also, once the research is completed, they try to find platforms to promote it as well. You can give an opportunity. You can either share the ongoing research so that they can find participants or publish a whole paper on their research. In return, ask them to give you the much-coveted .edu or high authority link back.
Ask for link backs
If you are selling a product or a service, there are a lot of people around who like to review them. If you are selling on e-commerce platforms, there is a very big chance that someone is promoting your product on their website. The search engines tools available for the website owners are very strong these days. You can find information about who is promoting or writing about your product of service and choose the best options for a link back. Request them for a link to your website and in most of the cases, they agree for the sake of better search engine ranking for their pages.
Give your customers some outrageous offer
How about 90% off or buy 1 get 3 offer? They look attractive and in most of the cases find space in the coupon or discount related websites. Make the deal as crazy as possible to attract more eyes and you will see the difference in the sales in no time. If you are running an informative blog, hold a giveaway contest.
Describe your images properly
There are two ways to describe the images. One is for the viewers and second is for the search engines. The information about your product should be easy to understand and have good optimizable words. People do not search for heavy words and often are not well versed with the dictionary as well. Always go for the mass and keep the quality up.
In the case of the search engines, the crawlers often look for alternate texts for the images and anchor links. Make sure you write a small 5-10 word description with every image. It will increase the penetration of the tags for your website.
Do not concentrate on basic keywords
When it comes to search engines, most of the people use different keywords and phrases to search for a product. It is important to make sure the top basic keywords are included in the product page but at the same time, the non-conventional keyphrases related to the product are also important. Make sure to include at least 3-4 such keywords so that people can find the product easily.
Keep analytics handy
The Google analytics is one of the best ways to improve SEO. The Google’s search system loves to promote pages with the content that viewers love. The incoming signals of the visitors are a clear indication of how your content is working. You can emphasis on the niches that are more popular and improve the quality of the website accordingly.
Big words hurt
Have you ever heard of readability score? The highest ranking pages have the score of 70+ and even 75-78. It determines if the page is understandable to people with lower education or not. If the score is 70+ it is understandable to anyone who has passed grade 4. If the score is 50 or less that means the words and sentences are complicated enough even for a 9th-grade pass out. So keep this benchmark in mind and keep the content as simple and easy to understand as possible.