The competition is heating up out there. Gone are the days when a traditional storefront, strategically located, could generate all of the business that one could ever hope for. This is the digital era, so companies can now capture a customer base that has no geographical boundaries. To do this, you will want to consider the following ways to design a website that will wow your customers and the competition.
Focus on the Simple
There is nothing more frustrating than arriving at a website only to find that it is cluttered with menu items and buttons. If there is no rhyme or reason to your site, then customers will likely just click off as quickly as they arrived. To combat this, focus on developing a site that has a modern and contemporary feel, yet is simple in its approach. Lay it out well so that visitors will be able to find exactly what they are looking for in no time at all. Within this realm, you will also want to consider integrating product and service descriptions into your shopping cart as well. This will enable customers to preview what you have to offer and then directly purchase them with minimum hassle. This will wow your customers and it will wake up the competition. When you implement cutting edge technology into your website, your visibility will be greatly enhanced.
Integrated Chat Features
One of the drawbacks and criticisms of online businesses is that their customer service is often lacking and is impersonal. You can buck this trend by integrating a variety of chat features right into the design of your website. Place buttons prominently on every page that enables anyone visiting to your site to almost instantly be connected to a member of your customer service staff. Having chat capability incorporated right into your site will help distinguish you from other businesses in your genre. When a customer has a question, he or she will be able to get an answer in much the same fashion that they have enjoyed in a traditional store for years. This also helps to add that personal touch that is lacking from so many sites today. It will show them that you care, and this will go a great way towards delivering that ‘wow’ factor you have been trying to create.
Website Design
Focus on the design of your website. Make it relevant and functional. Instead of just putting up a bunch of information on your site, make it actually do something. Information alone is meaningless. It simply creates a placeholder effect that frustrates customers. Instead, look for a digital creative agency to design and communicate exactly what your business is all about. Also, know who your target audience is. Appeal to their senses be developing a design that resonates with what they like. This is all about digital marketing, and it will go a long way towards creating just the impact you were hoping for.
Information and Content Rich
Too many websites are full of text that is essentially meaningless. Do not be like them. Instead, focus on developing content that has meaning and will resonate with your target audience. This will also prove effective at elevating your rankings within search engines as well, so that is an added bonus. Develop content that is applicable to your business, easy to read, and will generate enough interest in your site to generate repeat traffic over time.
These simply ideas will go a long way towards helping you design a website that will wow your customers. It will result in a site that will impress the competition and set you a step above. Begin to incorporate them today.