It’s quite exciting to lead a growing business – when you realize that you’re the leader of a team that is eyeing to bag more projects, each one more difficult than the previous one. Obviously, you will feel good about yourself.
However, you need to keep this good thing going and make sure you’re headed in the right direction. Being in charge of a business has many perks. But as a leader, it’s your responsibility to take proper care of your employees and your business.
This implies that the decisions you make about further development need to be calculated and developed to the smallest detail. One of the ways I’d advise you to improve the way you do your SaaS business is by implementing a knowledge base and adding it to your business model. So go through the next seven reasons and see why your company desperately needs a knowledge base.
Emphasizing Your Expertise
When you are leading a business that’s all about software – licensing, delivering, hosting, and taking care of subscriptions – the only natural way to expand is spreading your online presence even more. Leading a successful SaaS business is a difficult task and one of the factors which make it challenging is the fierce competition and I believe most of you will agree with me.
This is why it’s necessary for you to be at least one step in front of your competition and thus ensure that your business isn’t in any kind of danger. One of the methods that can give you exactly this is developing your expertise and making it available to the public.
One of the great benefits that comes with using a knowledge base is transparency. Providing this kind of interactive open library to your target audience will undoubtedly convince them about your capabilities and thus bring them a lot closer to your business.
Gathering Useful Data
As you must know, advertising is a broad concept and deciding on a marketing method is quite troublesome. Each of them has its own advantages and the key is in selecting one or a combination of several that will have the greatest effect on your target audience.
Now, how to make this decision? Instead of speculating and guessing, you should make your selection based on real data. Having a knowledge base will do exactly this for you and provide you with useful feedback you can use to further develop a profile of your ideal customer based on their comments.
Developing Smart Strategies
With this kind of data in your hands, you’ll spread your own knowledge because you’ll have first-hand information about the specific market you’re dealing with. This type of data is priceless – considering the fact that it’s coming from your target audience directly. It will enrich the overall knowledge your business possesses. And, the great thing is that this valuable feedback will only keep on arriving so, the more you use your online management software the larger your database will be.
My suggestion is to combine a knowledge base with online management software. At one point, the amount of data will become incomprehensive and you’ll need a highly functioning organization system in order to handle it.
Publishing Handy Content
No matter what business niche you’re in, you should focus on developing helpful content in order to meet the requirements of your target audience. You should make sure that a visitor, no matter if it’s an old client of yours or someone who’s getting in touch with you for the very first time, is provided with all the necessary information when they view your online material.
This is exactly what a knowledge base provides. It is simple to use and no one needs a special kind of tutorial (but you can publish the basics either way just to be attentive) for it. The platform is quite easy to navigate and it enables you, as an administrator, to restrict access to different types of visitors. That way, the same knowledge base will be open to your employees and clients simultaneously.
Expanding Your Brand
Other than emphasizing your expertise by using handy pieces of software such as a knowledge base, you’ll also need to expand your brand by publishing content. Naturally, you should insist on variety so that you can provide your target audience with a selection – not everyone finds textual content attractive, which is why you should also create visuals such as videos and infographics. Besides, those are the shareable type of content which have a positive effect on your advertising campaign.
Moreover, when a knowledge base is used as a marketing tool, it should reflect the branding and tone of the business. It is key to select a tool that offers scope for customization so that the potential clients are able to recognize your knowledge base as an integral part of the company.
Connecting to Your Target Audience
An average potential client who is in need of your services will be in search for a company that follows a human approach as audiences do not prefer automatized messages. Having a platform as this one will provide them with a medium where they can connect with you and interact with real people who work in your office. This is a very efficient method when it comes to building trust because it removes the gap which exists between you and your target audience.
It is Time-Saving
A knowledge base is effective when it comes to saving time. Having an extensive archive such as this one exterminates the need for you to repeat those “mechanical” parts of your business and thus opens up room for dealing with projects which are more creative. Also, training new employees will be a lot easier because a knowledge base enables the users to work on one document simultaneously.
Conclusion
In simple words, a thriving knowledge base can be successfully used as marketing tool to lure prospects.
Each of these above mentioned points will give a very positive boost to the development of your business. Just make sure to use the full potential of your knowledge bases. Learn about all it in-depth and explore the possibilities, and you’ll be surprised how fast it can pay off.