Gaming is a big deal and you should only read the statistics and future trends for this marketplace to know that this is a wildly popular niche to be in. So obviously more and more people are starting gaming websites and this makes for a very crowded and competitive place to operate in. It therefore makes a lot of sense to invest in cutting edge SEO aimed at boosting the ranking of a gaming website.
Keyword research
You have to research all the keywords that lead players to your website. For instance, your game could have something to do with killing zombies. So should you use the word ‘zombie’ in your content? Well, yes, but it cannot be just this one word. Look online and you should try different combinations of words and find the number of results that pop up and you know that you will have to use the most popular keywords naturally and fluidly in your content as well. Once you have the keywords, you should place them properly too. For instance, including the keywords in the very first paragraph of your content is a smart thing to do.
Blogs
One of the easiest ways in which you can get higher visibility for your gaming website is for you to become a guest blogger and start a blog on your website as well. With the many content management systems out there, you are sure to find something that you can understand easily and that fits into your budget as well.
It then becomes all about:
- Guest blogging – inviting industry experts on to your blog and
- Publishing your blogs on other forums.
- Finding an informal platform on which to interact with a larger audience.
- Using different kinds of content from different sources to make your blog even more dynamic.
Social media
Yes, the usual suspects of Facebook, Twitter and Instagram are important for your website. Do also find out what is the kind of population that lies within these domains. Your blog should get published automatically in your social media pages – this can be automated of course. Images and videos are the way to go so use a medium like YouTube to talk about your website and why people should visit it. But also talk about the different trends and events that are occurring in the gaming space.
Page optimization
This can be done in different ways:
- Put your keyword in the page title.
- Keyword should also appear in your URL
- Readability should be high – use sub headings, neat content and use different kinds of visually rich content.
Paying attention to each element is a very good idea.
Links
Outbound and inbound links are important. Stay away from mindless link building exercises. Focus instead on creating relationships with high-quality gamers and bloggers and websites out there. Do also keep an eagle eye out for the links. None of them should be broken and every link should take the visitor only to the promised page. Think of links as real-world relationships with high net worth people and you will get their importance right away.