Social media is becoming an ever-present part of our social landscape. In fact, if your company is not taking advantage of the marketing aspects of social media, it could become in danger of falling well behind the competition. If you're looking for a design company to help set up a new website, or redesign a current one, you'll want to map out your plan for using social media to market the site.
The great part of using social media for online marketing is that it doesn't cost a thing other than the time it takes to do it. The key to using social media is to create content that people will naturally gravitate toward and will want to share with their friends online.
The most common sites for social media are Facebook and Twitter. However, one site that companies many times don't stop to think about using is YouTube. This site allows users to watch videos that are uploaded for free. This is a platform that could allow a company to give free demonstrations of products or even show the friendly faces of the company behind the website.
For YouTube, the goal is to get as many views as possible. The best way to do this is to get users to post your video on their own websites or share on Facebook.
Many experts believe that the Internet is in the process of switching from a primarily text-based format to a primarily video-based format. This has a lot to do with more and more people using mobile devices such as phones or tablets, which are more difficult to read and input text with but are ideal for watching and even creating video.
Facebook is another important website that can't be ignored. The goal on Facebook is to get as many people as possible to "Like" or even better to "Share" your Facebook page, website or video. Every time a user likes or shares something, then many of that user's friends will see the same thing and this is basically the same thing as getting a personal recommendation for your company.
Successful business people are very familiar with networking. Facebook is the online version of networking and getting people to like or share something from your company is similar to having a customer hand your business card out to friends and tell them that he recommends your business.
Twitter is a little different from Facebook, but is often used in conjunction with it. Twitter users are able to post comments (called "tweets") of up to 140 characters on Twitter. The followers of a user will see that users comments come up. Twitter also has searches that allow users to see all tweets that include the words in the search.
So, the key to being successful on Twitter is getting as many followers as possible while also tweeting about subjects that are commonly searched for. The nice thing is that you also can include links to websites in your tweets.
This is how Facebook, Twitter and YouTube can all be used in conjunction with each other. If you post a video on YouTube, you can share it on your company's Facebook page and link to it in your tweets.
If this all seems rather daunting to you or you just don't have the man hours available for a successful social media marketing campaign, the good news is that you an look into a web design company that offers social media services as well.