Colors hold prime importance in any web design. Colors are what add
visual vibrancy to the design and layout of the website. In fact, a
website without colors looks plain and bland and seldom appeals to its
visitors.
Colors also influence the mood of visitors and evoke
specific emotions in them. In fact, with the right blend of color
combinations, you can actually encourage your visitors to follow your
call-to-action and be help you achieve your core objectives through the
website.
This is why it is incredibly important to understand the
color theories and how they can be used strategically for web design
purposes.
Meaning of Different Colors
Colors convey
different meanings. Also people associate specific meanings and
emotions with certain colors. This is the reason why effective use of
colors can actually lead people to feel specific emotions and do things
accordingly.
When choosing colors for your website, don't just
splash it with your favorite colors. rather, define the core goals and
objectives of your website and determine what is it that you want your
visitors to do. Also, take into consideration your target audience,
their tastes and requirements and the overall feeling you want the user
to experience on your website.
Just like warm colors like red,
yellow and orange will evoke sunny and happy emotions in people, cool
colors like blue and purple create a feel of calmness and serenity. This
is why professional companies and organizations prefer a blue tint on
their websites. Also, the past year saw an increasing popularity of
yellow color in web designs when the global economy was not at the best
and companies wanted their customers to feel comfortable and happy on
their website..
Here are some general meanings of popular
colors:
Red
This is the color of passion and symbolizes
fire and power. Red color in web design generally stimulates a feeling
of energy and excitement. However, do take care while using lots of red
because it is also used to annotate emergency. Its great for using in
call-to-action buttons or other areas where you want to attract visitor
attention.
Orange
Orange is a mellowed down version of
red and symbolizes happiness, joy and sunshine. It is a cheerful color
and can be used to exhibit subtler feelings.
Yellow
Again,
a positive color like red and orange, bright yellow is a happy color
that represents positive qualities like joy, brightness and energy. An
instant attention-grabber, it can also be used to display emergency
areas.
Green
An obvious representative of nature and
wilderness, green has a healing quality to it. This is why it is a
favorite with the health care industry! However, green is also symbolic
of money and can be used to display greed or jealousy. So, be careful!
Blue
Blue
exudes a peaceful feeling and showcases stability and expertise, thus
making it a first preference for corporate websites.
Purple
The
ultimate color of royalty, purple represents royalty and
sophistication. It also gives a sense of spirituality and encourages
creativity.
Black
This is perhaps the most trickiest of
all colors. While it invokes a feeling of power, elegance and
sophistication, its also very easy to go wrong with an overdose of
black.
White
A symbol of purity and innocence, white
shows cleanliness and safety. White color can be used to create a
feeling of space on the website.