Promotion Terms
Definition: Auditor
A third-party company that verifies ad deliveries and site
statistics or a site's reporting systems. There are a few auditors out there,
including I/Pro and
BPA International.
Definition: Autoresponder
An email address that automatically sends a predetermined message out
from the mail server to whoever sends mail to that address. This allows
for *almost* instant delivery of information to those who request it. |
Also commonly known as:
Mailbot
Infobot |
Definition: Caching
Caching occurs when the page is stored on the visitors computer in order to speed loading. This is bad for page owners, as they can't tell the exact number of visitors to their site.
Definition: Click-Through
When someone clicks on a banner advertisement. |
Also commonly known as:
CT |
Definition: Click-Through Ratio
Stands for "Click Through Ratio". Used in the banner advertising industry
to signify how many impressions occur on
a banner in relation to the number of clicks-throughs. A CTR of 50:1, for
example, would mean that, on average, the banner had to be displayed fifty
times for one person to click on it. |
Also commonly known as:
CTR |
Definition: Cost Per Thousand
Cost for a thousand of something, generaly in reference
to buying a thousand ad displays of some type. For example, 17 CPT would
equal 17,000. |
Also commonly known as:
CPT |
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