Latest Email Marketing Trends - Why you should offer eCommerce email subscriptions?

Email marketing is one of the pioneer methods of reaching out target users and converting them into customers. It was not a mainstream form of promoting products, as most of the unsolicited emails were ignored and deleted by users. But, it has gained fame after seeking users' intention to reach them. And, this is achieved by sending well-design and structured emails and newsletters to the subscribers only.

The trends of email marketing depend on the niche and market of a business, technological advancements consumer behavior and the prevailing trends of designs. Allowing users to sign up for email improves user experience, as they can continue getting updates about a product they love. 

The online shopping starts with product understanding. A user, who is new to online shopping or a product from a specific manufacturer, would like to know about the product before placing orders. A merchant can allow them to ask questions directly from the customer support or live chat features.

Every eCommerce platform has custom features to facilitate users or they can install tools to add a custom functionality. It could be either allowing users to the subscriber or automating the welcome email messages, or it could be simplifying the contact us form. The WooCommerce Product Enquiry plugin is a suggested tool that encourages users to ask anything about a product right on its landing page. They don’t have to log on to a separate page of contact us.

The latest email marketing Trends

Email marketing trends are changing day by day as the mobile technology has provided them an easier access to check emails. You can consider implementing any of these trends on your business model and reap the resulting benefits.

- Mobile responsiveness

Today, more users are checking their emails on their mobile devices. They configure all their emails addresses on a smart phone and like to view them all at once. To facilitate them in easily reading the messages, the online businesses are pursuing a mobile responsive theme for email marketing so that the email message auto-adjusts to the varying screen sizes.

Mobile responsiveness has revived the web browsing with the increased use of smartphones, as it eases consumers can reading and scanning the content. The same concept is followed in email marketing as well. There is no uniform size of mobile screens, monitors, and hand-held devices so the email templates are going mobile responsive.

- Personalized messaging

Personalization is an impressive tool to let the recipients take interest in the opening and reading an email message. It involves customizing the subject and body of the email according to the likeness, interest, and behavior of the target users. It starts with adding the recipient's name on the subject as well as greeting paragraph.

Email personalization also takes into account the followings,

  • Calling recipients by their names
  • Greeting users in a native language
  • Highlighting a common issue in the subject
  • Greeting email subscribers on special occasions
  • And, lots of more.


- Automation

Automating email messages for acknowledging an action of a user have always been in practice, but this is taking flight recently for an improved user experience and time-consuming approach. The email automation can be configured for simplifying sending the routine email messages.

Another valuable aspect of automating emails is to reach the users in real time and turn them your followers. For example, when an online buyer places an order on an eCommerce website, he or she is curious to know the progress. The order confirming email sets them free from worrying anymore for the delivery.

The automation is rendered for,

  • Welcome messages,
  • Thank You emails,
  • Order confirmations,
  • Abandoned cart reminders, etc.

- Add a countdown

A countdown that specifies the deadline for an offer or deal creates a sense of urgency. It has been a norm these days to add a countdown to let the users avail a sales or discount offer before it expires. It works as flash sales on your website, because the users rush to your online store and grab the offer as soon as possible.

A countdown timer is a form of visual content that impressively conveys a limited time offer. Without this, the users can simply ignore the email and don’t bother to read the text. So, to make the users take notice of your message, add a countdown instead of overburdening the email with a lot of text and design.

You might have experienced the use of the countdown timer in emails by instructors who require users to register before a specific deadline. it is not limited to educational email marketing, as you can offer discounts on any kind of product or service, for a specific period of time. the users get to know it in email and avail if they are interested.

Why should you offer eCommerce email subscriptions?

The online buyers need to connect with their favorite brands, products, suppliers and retailers. And, they are curious to know about any update regarding a product or service they need the most. So, get instant news and updates, they opt to subscribe to emails.

A curiosity to know and avail discounts the first, the users are compelled to share personal emails and show interest to receive promotional messages, which is a win-win situation for an eCommerce website. Following are some of the reasons to consider offering eCommerce email subscriptions to your valued users.

- Drive more traffic and sales

Email marketing is one of the effective solutions in reaching out your target audience. The users who find your eCommerce website through a search engine or social media are less likely to place an order, whereas the email subscribers are among the confirmed visitors. And, their visit is backed with an interest to purchase rather than visiting for the information sake.

- Increase customer loyalty

The majority of the people subscribe to the online store to keep an eye on their offers, discounts, and rewards. The users would like to know any discount deals you can offer, whereas existing customers are following you to know the latest arrivals. Allow them to subscribe and know whatever new you add to the website.

- Converting subscribers into customers is easy

Email subscribers enter their email address and confirm it from the inbox, which shows how much they are interested to know about your business. So, they are mentally ready to receive, read and respond to your promotional messages and offers, which results in a higher email open rate, visitors, and conversions.

Conclusion

Email marketing is effective and powerful if you understand as for how and when to reach the users who trust you. Sending more email than expected is harmful and one can only learn it while trying different methods and evaluating the response. The above-discussed trends are also subject to the way you implement it specifically to your business.