Promotion World Informer --- Issue #78

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The Promotion World Informer
Issue #78      August 30, 1999

ISSN 1488-1675
Edited by David Martin - http://www.promotionworld.com
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Part of The Developers Starting Point Network

HostReview.com 
The CGI Directory 
WebKnowHow.Net 
JavaScript Search 
HTML Primer 

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This issue of the Informer is sponsored by:

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Contents Of This Issue:

        - Editor's Notes
        - Cool Quotes
        - Web Site Financing
        - Customize Your Web Site's BookMark!
        - Sponsor Message
        - Sites in the Spotlight
        - A Small Request
        - Misc. Information

==================== Editor's Notes =========================

Hello

In this issue I take a look at Web site finanacing and how it 
may be able to help you meet your business or site goals. Its
no secret that building and maintaining a Web site costs time
AND money. 

If any readers are currently looking for web hosting services,
be sure to visit HostReview.comFrom the standpoint of professional designers, web site 
financing could be an answer to prayer. No doubt there are 
many professional designers reading this article who would love 
to concentrate on the challenges of design without having to 
worry about when or how payment is going to be received.
>From the standpoint of businesses, it is now possible to obtain 
financing for the creation of an Internet presence by 
professionals, while working through an easy payment plan.

For additional information on websitefinancing.com please 
contact:

Heidi Haynie
(800)700-1281 Ext. 101
Heidi@websitefinancing.com




=========== Customize Your Web Site's BookMark! ==============

Customize Your Web Site's BookMark!
By Curtis Stevens

To be successful online with a business, your web site has to 
be advertised and marketed well to receive the maximum amount of 
exposure and sales.  There are many ways to draw traffic to your 
online business, and I'm going to show you a free way to do it.  
When someone bookmarks your web site, they see a default image 
that Microsoft set the browser with, next to the title of your 
web site.  Instead of having this image, you can change it to 
your company logo.  Currently, Internet Explore 5.0 is the only 
browser that supports this wonderful technique.  According to 
Microsoft, there has been over one million people downloaded the 
Internet Explore 5.0 browser, so you should receive a very good 
percentage of your visitors using this browser.

This image can be a customized image you make and will show up in 
several places.  Like in the Favorites section of the browser, in 
the address box and in other places.  Not only will this let your 
web site's bookmark stand out from the rest, it helps you gain 
name and logo recognition, while increasing the chances of people 
clicking on your bookmark and returning to your web site.

You can also see when someone is using the browser and are 
bookmarking your web site by looking at your web site's error_log.  
In a few years, everyone will most likely know about this little 
trick, but you can make yours stand out from the rest until that 
time comes.

To get started making your own customized bookmark image, you only 
have to do a few steps.

Step One:  You need to have a program that can create you an icon 
image.  You can use the IconEdit Pro here: 
http://www.fh-sbg.ac.at/~hwieshof/english/icon32.htm 
for free!  Download the free program or use your own.

Step Two:  Open up the program and make your company image with 
the size of 16 X 16 pixels.  The image must be 16 colors or it will 
not work.  The above icon editor does this great.

Step Three:  Once you have created your company image, you need to 
save the file as favicon.ico and upload it to your home directory 
on your server.  The url to the file should be:  
http://www.yourname.com/favicon.ico

Now you are all set and if you have the Internet Explore 5.0 
browser, you may view your icon image in your web site's bookmark.  
Visit: 
http://www.favicon.com for images and explanations to where your 
icon images will be viewed in the browser.

-----
Curtis Stevens is the owner of the Internet Marketing Success. 
 A free weekly newsletter that is shipped directly to your e-mail 
box full of Internet marketing and promotion secrets.  A little 
good advice never hurt anyone and everyone can use this valuable 
resource on a consistent basis, so sign up now free of charge 
and take your business to the next level!  Go here: 
http://www.imsnewsletter.com



******************** Sponsor Message ************************

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=================== Sites in the Spotlight ==================

Here are a few sites that may be of interest to you:

ClickQuick 
Excellent site with reviews of many affilate programs. Also
ranks the programs according to payout, riliability, etc. 

Workz.com 
A very good guide to online services for small business 
owners. Includes "Checklists" that detail how to maximize
your online business.

hostedscripts.com 
If you don't have the ability to run CGI scripts on your web 
hosting account, try this service. Available scripts include
form mail, counter, guestbook, etc.



******************** Sponsor Message ************************
 					
Start your own affiliate program! The Affiliate Program 
Software includes everything you need to set up and maintain
an affilate progam. Click on the link below to find out more:


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===================== A Small Request =======================

If you enjoy reading this newsletter each week, why not tell
a friend about it? Even better, why don't you recommend The
Informer on a discussion list? The more subscribers there
are, the more time I am able to justify spending on creating
valuable content for you all!

Just tell everyone to subscribe by sending a message to
 with SUBSCRIBE in the BODY
of their message.



==================== Misc. Information ======================

To comment on the issues covered in this week's newsletter,
use the appropriate forum on our Discussion Boards.


Browse the archives at 

If you are looking for some good advertising deals, you might
like to consider Promotion World and the Informer as places
to advertise.


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To unsubscribe put REMOVE in the BODY of an email to


I appreciate all your mail with your comments and 
suggestions!


Newsletter Credits:

David Martin, Editor



Curtis Stevens





And now for the mandatory legal stuff:

This newsletter is copyright 1999 David Martin.
No part may be reproduced in any way without prior 
permission. The only exception being you may freely forward 
this newsletter to your friends and associates *only if* it 
is in its unmodified entirety.