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================================================================ The Promotion World Informer Issue #51 January 4, 1999 ================================================================ This issue of the Informer is sponsored by: ------------------------------------------------------------------- DO YOU MAKE THESE ADVERTISING MISTAKES? 1. Fail to lead with an interest-grabbing headline? 2. Fail to push benefits instead of features? 3. Fail to visit Sales Promoters Paradise at http://www.wynco.net/tip006.htm and check out the free advertising, free promotion software, unique promotion ideas and killer sales techniques? Better come visit right now! ------------------------------------------------------------------- ================================================================ Contents Of This Issue: - Editor's Notes - Cool Quotes - Feature Article - Sponsor Message - The Discussion Board - Searching With Hayden - What's New At Promotion World - Bits And Pieces - Sponsor Message - Website Usability - News Headlines - Misc. Information =========================== Editor's Notes ====================== Wow... it's '99 already! I am looking for promotion and marketing experts who would be willing to write a short column every week for this newsletter. If you are interested, please contact me at webmaster@promotionworld.com with samples of your work. I will only be choosing a few people, so make sure they are good! We respect your privacy! The Informer is only sent to those who subscribe to it. We will never give our subscriber list to anyone. If you don't remember signing up, let me jog your memory. You probably signed up on my site, found at http://www.promotionworld.com. If you don't want to receive this newsletter anymore then just follow the simple unsubscribe instructions at the end of this newsletter. ============================ Cool Quotes ======================== Experience is something you don't get until just after you need it. - Unknown Dogs come when they're called; cats take a message and get back to you later. - Mary Bly The ultimate measure of a man is not where he stands in moments of comfort, but where he stands at times of challenge and controversy. - Martin Luther King, Jr. Download all the past Cool Quotes by sending any email to quotes@promotionworld.com. Enjoy! ========================== Feature Article ====================== Take the Ladder of Success One Rung At A Time By Edwin Hayward If you recently visited any of my sites, you may have noticed the tagline under my "Genki Productions" logo: "Changing the World One Byte at a Time (TM)". Arrogant? Maybe... But I have built up my traffic to over half a million pages a month and 150,000 unique visitors by sticking to this "rule". In other words, it really works! What I do is to slice the problem of getting more traffic very thinly. I set myself a target for the number of extra page-views (you can also work with actual visitor numbers, of course!) I have to find during a month. At the moment, I have picked a target of 15% a month growth. You can choose any rate you like. The smaller your current audience, the larger you should make your target since you only need a few more visitors to have a dramatic impact on your page-views. Then I work out the actual numbers. For example, if my site received 100 page-views per day then by the end of the month I want it to be averaging 115 page-views per day. I find it helps a lot to keep a small figure in mind, rather than focusing on the absolute number of visitors. So I forget about my current visitor numbers, and say to myself "Now, how am I going to get 15 more page-views a day?" Then I work towards the goal in various ways. I check my site's position in the search engines, I post messages to discussion groups, I request links from other sites (and if the fit is right I offer to reciprocate as well), I tighten my pages so that they load quicker and therefore my visitors are willing to go deeper into the site, etc. Once I reach the target, I can relax for the rest of this month and then start thinking about how I am going to meet NEXT month's target. This article is reprinted by permission from the PR2 free website promotion course. The PR2 course is tailored to small business and personal sites. Learn to promote your site simply, progressively and effectively. PR2 is at http://www.pr2.com/ -- Editor's note: This sounds like a very effective idea to help promote your site. As this is the time of year when it is standard to make "resolutions", it might be a good idea to "resolve" to try to increase your traffic by, say, 15% a month. I plan on doing that myself this year! This is one of the articles to be included in the upcoming Unique Promotion Ideas section at Promotion World. It will be a section containing interesting, inspiring and most of all unique promotion ideas to get you thinking of unique ways you could promote your site. I hope to get the section online later this week, if all goes well. It will be located at http://www.promotionworld.com/ideas/ If you have promoted your site in a unique way, please write and tell me about it. I may include it in the new section, with a link to your site of course. webmaster@promotionworld.com ========================= Sponsor Message ======================= Are you an Internet newsletter author? Our specialty is serving Internet newsletter authors and we can provide you with professional level distribution and list management services, ad sales assistance, fast and friendly customer service, reasonable prices, and even the opportunity to earn a free account. Stop by and visit with us today and find out why so many other emailed newsletter authors call us home. http://www.oaknetpublishing.com/services/welcome.cgi?47 -- Editor's Note: I have used OakNet's services for over a year now to send out this newsletter, and I am much more than satisfied with their services. Visit their website to learn how you can earn a FREE newsletter mailing account! ===================== The Discussion Board ====================== Each issue in this section we feature a quote from a post on the message boards located at http://www.promotionworld.com/discus/. Appropriate credit, of course, will be given. What a way to get some free advertising! This is yet another reason to become an active participant in our discussion forums. This week's quote from the discussion board: "If you still can't find a decent CGI script, check out http://www.scriptsearch.com. They have site search scripts in Perl, Java, and JavaScript. They've got a little bit of everything, so you should find what you need there. Good luck! David Handlos Crosslinkz: Your FREE Web Directory! http://www.crosslinkz.com Website promotion, email, chat, and awards, all for free!" Visit the message boards to comment on this quote or just to catch up on the other exciting discussions going on! http://www.promotionworld.com/discus/ I am looking for some highly qualified volunteers who would be willing to moderate sections of the discussion boards. They would be responsible for keeping everyone in line, prompting discussion, answering questions, etc. The time commitment would probably be about 20-30 minutes a day. Moderators would receive lots of free advertising as a "thank you" for the effort they put out. If you are interested and have expertise especially in website design, website promotion, affiliate programs or graphics design please contact me at webmaster@promotionworld.com. ====================== Searching With Hayden ==================== Q. Getting listed on some of these search engines is a complicated as building your website! I wonder if you could help me. My knowledge of all this is VERY limited. I've been reading as much as I can about all of it on the web. I have to admit, it's a bit discouraging. Anyway, I recently built a website that was supplied free. I used a URL redirection service for a new URL. When I go to View and click Source, my meta tag info is now different (and incorrect) than it was with my original URL. Is this where the search engines go to find the info they need? Can I assume that if I submit the new URL to the search engines that they will get the incorrect one instead of the original? A. When you submit a URL, the search engine will go to the page you enter and spider and index this page. If the page is using redirection that is HTML based such as meta refresh or a java app, then the page still gets indexed not the page that the viewer is redirected to. If, on the other hand, the redirection is done server side the second page will be indexed. A server side redirection will take a request for page A but will deliver page B. In this situation, the viewer or the Search Engine never see page A so page B is indexed or viewed. Hayden Mitchell ======================================================================= 100% On Target Advertising, Marketing and Promotion "Life is good at the Top" - Search Engine placement and much more! For details send email to Auto-responder webhitman@infofree.com Web Themes - http://www.webthemes.com ph. 805-270-1607 Send in your question for Hayden. It might be answered in an upcoming issue. webmaster@promotionworld.com ================== What's New At Promotion World ================= ~ Yes, it's true. Yet another variation in the site design of Promotion World! Let me know what you think of it! Do you like the look of it or not? http://www.promotionworld.com ======================== Bits And Pieces ========================= This is a nice program that will submit your site to over 250 FFA pages for free. However, you probably don't want to use your main email address when submitting to these, as you will be inundated with thank you emails all trying to get you to visit again, and then follow up emails. I have taken out an account at one of the many free email providers for use when submitting to FFAs. http://submit.thewebmasters.bc.ca _________________________ I have said it before, and I will say it again: You need to subscribe to the AssociatePrograms newsletter. It is packed full of advice about different aspects of associate programs each week... so much so that I look forward to it's coming. It takes a really good newsletter to make me actually look forward to it! To subscribe to Associate Programs Newsletter put SUBSCRIBE in the BODY of an email and send it to associate-programs@oaknetpub.com. _________________________ You remember how I asked you all to vote for Promotion World at TopTenLinks a few weeks ago? I know from your comments that many of you gave Promotion World a 10/10 rating, however we are still stuck in the "Worth A Click" section. Obviously a lot of us need to go vote! http://www.toptenlinks.com/internet/promotion.vote Remember you can vote once a day... _________________________ This is a nice new website promotion site. They have some good articles in their articles section... go have a look! http://www.promotingyoursite.com ======================== Sponsor Message ========================= The #1 marketing course on the Internet. Using simple, proven techniques, it will teach you how to: Skyrocket Your Sales by 837% Get More Hits To Your Website How to Make Money On The Internet And much more! Also included are tips, tricks and ideas to create a SUCCESSFUL online business. http://www.marketingtips.com/t.cgi/5343 ========================= News Headlines ========================= Here is a compilation of URLs to interesting news pieces on an Internet or website promotion theme. ~ Looking back at '98, looking forward to '99 http://www.news.com/News/Item/0,4,30395,00.html?pt.isyndicate.ne.hl ~ Defining moments of the Internet, 1998 http://www.news.com/News/Item/0,4,30438,00.html?pt.isyndicate.ne.hl ~ What Paul Harvey Might Say About Internet Advertising http://www.searchz.com/Articles/1231981.html ~ Citizen Rhodes - A Decade In The Life Of An E-Commerce Baron http://www.searchz.com/Articles/1231982.html ~ MS declares war on 'cyber-squatters' http://www.zdnet.com/zdnn/stories/news/0,4586,2180422,00.html ~ Russian cybercrime flourishes http://www.zdnet.com/zdnn/stories/news/0,4586,2180431,00.html More Internet related news headlines at http://www.promotionworld.com/news.html ======================== Misc. Information ======================= To comment on the issues covered in this week's newsletter, use the appropriate forum on our Discussion Boards. http://www.promotionworld.com/discus/ Browse the archives at http://www.promotionworld.com/informer/archives.html If you are looking for some good advertising deals, you might like to consider Promotion World and the Informer as places to advertise. You can see our media kit at http://www.promotionworld.com/sponsor.html To subscribe: informer@oaknetpub.com with SUBSCRIBE in the BODY of the message. To subscribe put SUBSCRIBE in the BODY of an email to informer@oaknetpub.com To unsubscribe put REMOVE in the BODY of an email to informer@oaknetpub.com I appreciate all your mail with your comments and suggestions! webmaster@promotionworld.com Newsletter Credits: Joshua Reimer, Editor webmaster@promotionworld.com http://www.promotionworld.com John S. Rhodes, Usability Specialist john@WebWord.com http://www.WebWord.com/ Ryan Adams, Affiliate Program Specialist webmaster@clickquick.com http://www.clickquick.com Hayden Mitchell, Search Engine Specialist hayden@webthemes.com http://www.webthemes.com And now for the mandatory legal stuff: This newsletter is copyright 1997, 1998, 1999 Joshua Reimer. No part may be reproduced in any way without prior permission.
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