Promotion World Informer --- Issue #80

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The Promotion World Informer
Issue #80      September 27, 1999

ISSN 1488-1675
Edited by David Martin - http://www.promotionworld.com
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Part of The Developers Starting Point Network

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This issue of the Informer is sponsored by:

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Contents of this Issue:

        - Editor's Notes
        - Cool Quotes
        - Power of the Pen
        - Sponsor Message
        - Are You Developing Your Virtual Real Estate...?
        - Sites in the Spotlight
        - A Small Request
        - Misc. Information

==================== Editor's Notes =========================

Hello

As many of you may already be aware, I have done a complete 
redesign of the Promotion World Web Site. I have also added 
a few new pages and will continue to add items that I believe 
are beneficial promotion resources. I encourage everyone to 
visit the new site and let me know what you think. As with any 
redesign, there are bound to be some broken links that I have 
not yet found, if you find any or if something doesn't look
quite right, please let me know.

Be sure to take a look at the new search engine submission 
script that I've installed. I think you will find it to be an 
improvement over the previous script. In addition to submitting 
to more search engines, it also allows to you add keywords and 
specify categories for your site.


I have also recently added a list of the exact URLs where 
you can submit your Web site. No need to click around looking 
for the submission page of various search engines and 
directories - the work has been done for you.


I want to encourage everyone to stop by the message boards
if you have any questions related to Web promotion. You can 
often find the answers and much more. 


Again, I would like to invite any comments or complaints about
the new site design and be sure to let me know if you come across 
broken links.

The Informer is sent only to those who have expressly 
requested it. If you no longer wish to receive it, simply 
follow the simple unsubscribe instructions at the end of this 
newsletter.



======================= Cool Quotes =========================

1. Never hit a man with glasses.  Hit him with something bigger 
and heavier.
    -- Anonymous

2. "I haven't committed a crime.  What I did was fail to comply 
with the  law."  
	-- David Dinkins, New York City Mayor, answering accusations 
that  he failed to pay his taxes.

3. "The Internet is a great way to get on the Net."  
	-- Republican  presidential candidate Bob Dole.

4. "The streets are safe in Philadelphia.  It's only the people 
who make  them unsafe."   
	-- Frank Rizzo, ex-police chief and mayor of  Philadelphia.

5. "The president has kept all of the promises he intended to 
keep."
    -- Clinton aide George Stephanopolous, speaking on 
"Larry King Live".


================== Power of the Pen ======================


The Power of the Pen

The internet newsletter, also known as the ezine, is arguably 
the most cost-effective marketing tool on the net. You can 
deliver timely information to your subscribers without 
spending a penny, and as your subscriber base grows, it is 
possible to earn a healthy income with each publication. Let's 
cover the basics of ezine publishing: 

Getting Started: 

To start your own list, you can either purchase a listserver 
or use a free service such as One List or Egroups. The free 
services should be more than adequate to fulfill your needs. 

Promotion Tips: 

1) Offer a contest for your subscribers. A weekly/monthly contest 
will attract subscribers and will keep them on the list, too. 
We offer a Free 1500 Promotion in every issue that seems to be 
doing well (http://www.goldvisions.com/ezine.html). 

2) Promote to ezine directories. List-Universe is a great listing 
of directories where you can promote. 

3) Trade ads about your new publication with other publishers. 

4) Apply for a few awards as well. The Golden Pen is a new award 
we offer at Goldvisions for excellent newsletters. 

5) Finally, the most effective list-builder is writing for other 
newsletters. 

Frequency: 

Publication frequency is dependent on two factors: Time and 
Quality.  If you have the time, you can publish weekly, or if not, 
then monthly is just fine. Publishing daily will likely dilute your 
quality, unless  you have a strong base of guest columnists. 

Format: 

Plain ASCII Text is best for ezines, since most people will use 
Eudora or MS Outlook rather than browser-based email clients such 
as Rocketmail or Hotmail. If you are going to publish in HTML, 
make a text version available also. Be sure to keep your characters 
per line at or below 65 to prevent lines from over-running.
A badly formatted ezine makes a terrible impression on the reader. 

Content/Information: 

The content of your newsletter should reflect that of your website,
although minor excursions into other areas can add life to your 
writings. Ideally, a good portion of the articles should be yours. 
Guest articles should be published, but kept to a minimum. Most 
importantly, do not insult the subscribers' intelligence by stuffing
your ezine with self-promotion. Informative and helpful writings will
establishyour expertise and lead to client trust. Prosperity will 
come in due time. 

Revenue: 

Once you have established a good-sized list, consider selling 3-5 
ads per issue. E-target is an excellent service that connects 
publishers with advertisers. Another way to earn revenue is to 
advertise your products/services, but as stated earlier,keep this 
to a minimum. 

Conclusion:

If you still haven't started publishing, it's never too late. If 
you're a beginner, then write from a beginner's perspective. Share 
your experiences and discoveries on the net with your readers. 
Your ezine will grow in subscriber base and quality with time. 
In the long run, the result will be a marketing tool with 
unparalleled personability and revenue generation. 

That my friend, is the Power of the Pen! 

----------------
Fawad Ahmed is webmaster of Goldvisions
(http://www.goldvisions.com) and Get a Free
1500 promotion at Goldvisions and free exclusive
publicity by submitting to the Golden Pen guest
corner. Subscribe to theTraffic-Builder: send a
"subscribe" email to webmaster@goldvisions.com


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====== Are You Developing Your Virtual Real Estate... =========

Are You Developing Your Virtual Real Estate or Just
Sitting on Vacant Land?
by Joe Reinbold

So you found yourself a service provider, got 50mb of space and
created and uploaded your home page and you are ready to do
business online. Now what are you going to do with the rest
of your approximately 5,000 pages of online real estate?

Getting your own site and domain is like having your own little
strip mall in your own hometown. But in this case you will have
visitors from all over the world on a regular basis. So the first
thing you have to do is determine what kind of storefronts you
are going to have at your complex. I refer to your own site as
"real estate" because that is exactly what I think it is. Whether
you have a 10mg site, 50mg site or a 100mg site, you have to
consider it as and manage it as a piece of property to develop,
if you are seriously going to operate a business online.
You wouldn't buy that strip mall down the street and leave all
the storefronts vacant. So why would you consider doing it with
your online property?

What you need to do, and this should be done ideally prior to
purchasing your online property, is lay out a plan. Figure out
exactly what you are going to market and what the theme of your
online site is going to be. Doing it prior to purchasing your
property will also help you determine just what size site you
are going to start with. For economic reasons, you may want to
start with a smaller site and expand your space as your business
grows. Most hosting companies make it very easy for expansion
and the good ones don't charge you additional set up fees when
you want to add additional space.

After you set up your primary page which will be your home page,
what additional information or services are you going to add to
the content of your store. One you might think about is a
biographical page, telling your prospective customers about
you and your business. It doesn't have to be detailed, a summary
will do just fine. We added one to our site recently if you
need an example: http://www.homebizlink.com/about.htm
Dealing in the world of email and URL's is sort of anonymous
most of the time, so adding a little personalization to your
site for your visitors can help them to get to know you.

Free services are always great to have on your site to attract
potential customers. And it doesn't really matter what type
site you are putting up. There are some freebies that you can
offer that will help any site build traffic. Here's a couple
that you might consider:

Free Classified Ads to 5000 Sites:
http://www.homebizlink.com/freecl.htm

Free FFA Links Page (Download site):
http://www.submitad.com/files/ffalinks.zip

Give away a free e-book on starting your own online business:
http://www.homebizlink.com/ebook.htm

Start your own bookstore and highlight/recommend books geared
towards your site theme. We just put one up and sold several
books within the first three days. Example at:
http://www.homebizlink.com/bkstore.htm

Give away free vacation certificates:
http://www.homebizlink.com/freevac.htm

One of the things that you can do for your site is sell
advertising. Even if you don't have your own online ezine, you
have all this online real estate to sell space on. Start your
own mall and sell links/ads, or set a page up and sell business
card size ads. Sell full page ads. Remember what I said earlier,
if you have 50mg of site space, you probably have an average
of 5,000 pages available if all you have is a home page up.
You can do whatever you want with that space, sell it, give ads
away as a bonus, exchange links, etc. You also name the price
you want to sell the space for.

One thing to remember when you are looking at space for your
business is that the only things that take up that space are
the pages that you upload to it. If you are involved in affiliate
programs or network marketing programs online, normally they
furnish you a reseller or promotional site along with your
membership. All you have to do at your site is place a link with
your ID number. The pages they assign to you are not on your
site even though it might look that way. So don't over estimate
the amount of space that you might need.

So you need to treat your online business just like any other
business. Do a little planning before you jump right in. It will
pay in the long run. You can always expand, but you don't
want to be sitting there with vacant signs on three quarters of
your space.
------------
Article by Joe Reinbold, owner of The Entrepreneur's Home 
Business Link
http://www.homebizlink.com
Need a reliable web host with great tech support, answers to
your questions in minutes? http://www.virtualis.com/vr/jreinbol
Subscribe to our weekly newsletter, email us at
mailto:subscribe@homebizlink.com

=================== Sites in the Spotlight ==================

Here are a few sites that may be of interest to you:

SiteOwner 
Part of the LinkExchange network, this site offers 6 different
tools to help build and promote your Web site.

Domain Watch 
Allows you to search and get information for any given domain. 
You can also get information about the web server that a 
particular domain is hosted on.

Self Promotion 
Robert Woodhead has a very nice site dedicated to helping you
promote your Web site. In addition to the many articles and 
tips, he has a unique set of scripts that allows you to submit
your site to many search engines and directories.


===================== A Small Request =======================

If you enjoy reading this newsletter each week, why not tell
a friend about it? Even better, why don't you recommend The
Informer on a discussion list? The more subscribers there
are, the more time I am able to justify spending on creating
valuable content for you all!

Just tell everyone to subscribe by sending a message to
 with SUBSCRIBE in the BODY
of their message.



==================== Misc. Information ======================

To comment on the issues covered in this week's newsletter,
use the appropriate forum on our Discussion Boards.


Browse the archives at 

If you are looking for some good advertising deals, you might
like to consider Promotion World and the Informer as places
to advertise.


To subscribe put SUBSCRIBE in the BODY of an email to


To unsubscribe put REMOVE in the BODY of an email to


I appreciate all your mail with your comments and 
suggestions!


Newsletter Credits:

David Martin, Editor



Fawad Ahmed



Joe Reinbold



And now for the mandatory legal stuff:

This newsletter is copyright 1999 David Martin.
No part may be reproduced in any way without prior 
permission. The only exception being you may freely forward 
this newsletter to your friends and associates *only if* it 
is in its unmodified entirety.