The Promotion World Informer Archives  

Here you can view all the back issues from the Promotion World Informer. There is reading here to keep you going for hours!

Now you can search The Informer archives to find "that article" that you seem to remember reading several months ago! Just enter a search term in this box:

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• Issue #80
  Fawad Ahmed discuses the "Power of the Pen" and how you can benefit from your own newsletter.
  
  

• Issue #79
  Don Cirillo talks about Free Stuff on the Web and Charles M. Morelli writes about Offline Site Promotion.

• Issue #78
  I included a small article on financing your Web site and how you can benefit from this unique idea.

• Issue #77
  Jennifer Johnson discusses developing user-friendly sites to keep visitors coming back. This issue also has an article by David Handlos about how NOT to promote your site.

• Issue #75
  Phil Wiley gives us many ideas on how we can add free newsfeeds to our websites, and John Rhodes talks about how insufficient banner ads are- and calls for a new, user friendly form of advertising.

• Issue #74
  Yet more ideas on how to motivate people to link to your site: Packaging content for links! Julie Meyer also reminds us that the web isn't everything- we shouldn't neglect our offline promotion efforts.

• Issue #73
  Bet you didn't think there were so many ways to get people to link to your site, did you? Joshua talks about how you can generate links in exchange for services. David Handlos covers an extremely important subject: Not loosing your original focus and goal.

• Issue #72
  Julie Meyer gives us seven ways we can promote our websites, and Jennifer Johnson talks a bit about color, and how it should be implemented in websites.

• Issue #71
  Joshua continues his series on how to generate links to your site by discussing the idea of starting a contest in exchange for links. Jennifer Johnson reminds us that a webmaster's job is never finished.

• Issue #70
  Joshua begins a in depth series of articles on how to encourage others to link to your site. This week he talks about how to get others to link to your site by simply having good content. John Rhodes gives us some ideas for super easy usability testing.

• Issue #69
  This issue gives us more tips on making website more interactive, as well as how to effectivly use SIG files. John Rhodes has some interesting information on creating effect ads.

• Issue #68
  This issue will teach you how to make your website more interactive, as well as how to lighten your load using autoresponders. It includes a number of other intersting pieces, as well.

• Issue #67
  Learn how to create recommendable websites... and how to write for newsletters. Jeff Clark talks a bit about how he has developed traffic at his site.

• Issue #66
  Jenifer Johnson helps us track all those visitors we should be receiving, and Joshua challenges us to move beyond reciprocal linking.

• Issue #65
  Joshua talks about the benifits of running discussion boards, and Jennifer Johnson warns us to not go overboard in our website designing. David Handlos also revisits the spam issue.

• Issue #64
  Many miscellaneous items in this issue. Renee Kennedy also brings up the topic of building a community around your website again.

• Issue #63
  This issue contains information on signature files... again! Trevor Smith gives us some tips for promoting Ecommerce sites.

• Issue #62
  Boogie Jack reminds us that newsgroup promoting can be a good way to get visitors, and Joshua explores a recent technology that is fast gaining momentum: Shockwave.

• Issue #61
  Joshua talks some more about personalizing websites, and on a related topic, Jennifer Johnson gives us a few ideas on how to get our visitors involved online.

• Issue #60
  Joshua tells us that we need to personalize our websites, and Mike Scalin shows us how we can benifit from helping others out.

• Issue #59
  This special issue contains lots of information on the use of color in your website, and how it affects eyestrain.

• Issue #58
  This issue contains the conclusion Gordon Currie's excellent two part series on building community at your website. Jennifer Johnson talks about making sure you portray a professional image.

• Issue #57
  This week we have the first article in an excellent two part series from Gordon Currie on how to build community on your website. Building community is one of the most important things to do if you are wanting repeat visitors to your site, it gives visitors a reason to return. Gordon has some unique ideas on this subject!

• Issue #56
  John Rhodes talks about strategic linking techniques to help you have a good flow of traffic through your site and to other sites, and Jennifer Johnson tells us what we should be doing after "Round One" of promotion.

• Issue #55
  Jennifer Johnson discusses the different aspects of good site navigation, Julie Meyer writes about E(ffective)mail, and David Handlos brings us another installment of How Not to Promote Your Site.

• Issue #54
  Jenifer Johnson talks about some common design mistakes in her new column, John Rhodes talks about the different kinds of content, Ryan Adams talks about selecting associate programs, and much more!

• Issue #53
  You have been hearing a lot about what you should do to promote your site, but David Handlos in his new column teaches us what we should not do in our site promotion efforts! Also included is an excellent article by Linzi Day about offline promotion.

• Issue #52
  Includes a good primer on Meta Tags from Jim Conley II, as well as tips to improve E-commerce sites by John S. Rhodes.

• Issue #51
  Features an article from Edwin Hayward entitled "Take the Ladder of Success One Rung At A Time", as well as some interesting Bits and Pieces.

• Issue #50
  This is our fiftieth issue! Many interesting features this week, including an article from Scott Owen about choosing the ezines that you subscribe to carefully.

• Issue #49
  Features an excellent article on the top Internet marketing mistakes, as well as some important advice on providing testimonials when you sell you products, and many other bits and pieces!

• Issue #48
  Rick Beneteau gives us an excellent look at how *any* business can benefit from an online presence, and John Rhodes talks about Human Memory Limitations in relation to website usability.

• Issue #47
  Rod Aries finishes his excellent two part series on Log Analysis. There are also some new regular features, including quotes from the discussion board and some of the latest internet news headlines.

• Issue #46
  This issue Rod Aries begins a two part series on Hit Counters versus Log Analysis. We also learn the sometimes difficult art of listening to our users!

• Issue #45
  Today we are introduced to a new feature writer, John Rhodes. His very interesting articles are on different aspects of Website Usability. Also included this week is an article by Bob Cortez on building your image in discussion groups.

• Issue #44
  This week we have an excellent article from Ryan Adams on the ever popular subject of affiliate programs. There is also some good information from Hayden about indexing multiple pages.

• Issue #43
  Our first issue back after our break for the summer announces a number of changes. It also is full of promotion information! We talk about follow up emails, the value of humor in your marketing materials and more.

• Issue #42
  This is our mid summer issue of the Informer, and it is full of promotion information! Of special note is the large Bits and Pieces section, and Eat Mor's article on keeping your content fresh.

• Issue #41
  We talk about a controversial topic, opening links in a new browser window, and Hayden discusses the latest search engine problem: Do you get better ratings if you drop your Meta Tags?

• Issue #40
  Today we go back to the basics, and talk about some of the basic ways to promote your site. Also, there is an interesting editorial on who is getting the most out of banner exchanges.

• Issue #39
  This week R.G. Ramsey tells us how to get much needed referals from our online customers. There are also some interesting tidbits in the Bits and Pieces section.

• Issue #38
  We have another article from James Graham, who gives us some valuable advice about server logs. Also, the winners of the banner design contest are announced this week!

• Issue #37
  In this issue we learn how to set up a system that makes it easy for your visitors to refer their freinds to your site. Also, Hayden talks about OpenText, and Eat Mor tells us how to keep our content fresh.

• Issue #36
  Doing your website promotion in an organized way probably isn't something you think about very often. However, it is very important. If you aren't organized, you can start making some big mistakes! We talk about that, and other things, in this issue.

• Issue #35
  Mike McCandless has a excellent article on why you need to respond to email, and why you need to do it quickly. Also, Hayden Mitchel shows us how to hide your meta tags from your competition.

• Issue #34
  We have another article from Terry Williams this week, this time on how to automate your online buisiness. Also, Hayden tells us why making mirror pages to get a higher ranking on the search engines could backfire!

• Issue #33
  This week we introduce a new regular feature called "Searching With Hayden". Also, Jim Daniels talks about the importance of developing your own product to sell on the 'Net.

• Issue #32
  There is quite a change in the format of the Informer this week... also, Joshua talks about the value of banner exchanges, and Eat Mor talks about how to get your article published in a newsletter.

• Issue #31
  Phil Tanny has an excelent article on the benifits of running an online newsletter, while Terry Williams shows us how to start an online contest.

• Issue #30
  Jim Daniels talks about how to make your website more interactive, and Azriel Winnett talks about the importance of keeping your message to thirty seconds or less. In his section, Eat Mor has some interesting promotion related links.

• Issue #29
  This week Paul Easton talks about how to be a professional on the Internet. Joshua talks about lots of things, including the news about the domain name price drop!

• Issue #28
  Which is better, reciprocal links or banner exchanges? This is what Shannan Hearne discusses this week. We also have an article on Search Engine Spam, and Joshua talks about promoting area specific websites.

• Issue #27
  This week, there is an excellent article on choosing a web host that is right for you. Also, Kim Skinner has written a good article on how to track where your visitors are coming from. Eat Mor continues his series on building online community.

• Issue #26
  Joshua talks about how to get listed in Yahoo, as well as how to promote a relaunched website. Eat Mor continues his series on building virtual community.

• Issue #25
  This week there is information about banner advertising, a first hand experiance as to how to pick an ISP, and an article on signature files. One of Eat Mor's best articles yet is on the subject of building virtual communities, which is a very important subject.

• Issue #24
  Kajetan Wojciechowski talks about the importance of search engine positioning, Bill Dunlap talks about international marketing and Kim Skinner tells us how to keep our web visitors coming back. All in all, there are many different topics covered in this issue.

• Issue #23
  We have a great article this week from Nick Nichols that tells you what you should NOT include in you webpage!

• Issue #22
  In this issue Paul J. Krupin talks about "Giving Customers What They Want". There are also Bookmarkable Bookmarks, Bits and Pieces and Letters To The Editor on many different subjects.

• Issue #21
  This week there are two quality articles, one on the subject of newsletter promotion, and the other one on the "Top 10 Ways to Lose An Online Prospect".

• Issue #20
  This week David Bancroft shows you how to earn awards for your website. This in depth article goes over all you need to know to get your site some good awards. Eat Mor talks a bit about some interesting ways to promote your site, including bumper stickers and postcards!

• Issue #19
  This weeks feature is a lenthy, but valuable, article by Jim Magnus entitled "A Guide to Smart Usenet Marketing". It goes over the fine points of Usenet Marketing. Eat Mor again talks a bit about the problems with spam, and reenphasizes the point that you should never use it to promote your site.

• Issue #18
  In her article, "Help Your Customers Feel GOOD About Doing Business With YOU", Susan Sweetin talks about some of the different agencies that help ease your customers fears. In his section, Eat Mor talks about some things you can do to get your page off to a good start in '98.

• Issue #17
  Nic Drew is back! This time he is talking about "Content and Presentation". It's a great summery of all the basics. We also recommend a large number of HTML help sites.

• Issue #16
  This week we have some more web design tips, this time from Shari Thurow. Eat Mor makes a few more comments on the subject of spam.

• Issue #15
  This week there is an excelent article by Terry Williams detailing the benifits of Ezine Advertising. Eat Mor talks about how annoying spam is, and advises you to not use it to promote your site.

• Issue #14
  Special Issue! This week we cover one topic, press releases in depth. Everything you ever wanted to know about press releases is covered here!

• Issue #13
  Featured this week is an article from Chip Rowe entitled "How to Publicize Your E-Zine". Anyone running a newsletter must read this article.

• Issue #12
  This week Nicole Miller tells us that "Bulk E-Mail Has Penalties". Eat Mor has a good article on how to win awards.

• Issue #11
  Featured is an article from Daniel Deane entitled "Web Page Design, An experienced visitor's point of view". Also included is another article from Terry Delosh called "Sweepstakes to Build Your Web Traffic!".

• Issue #10
  This is one of our largest issues yet! It features an article from Tom Vassos about "Pro-active Marketing on the Internet", one from Terry Delosh on the subject of "Build It & They Will Come!". Also included is information about push technology and free email addresses.
  

• Issue #9
  Nancy Roebke writes about "Networking Online WITH Your Competition". Introduced this issue is a new, highly popular feature called "Bookmarkable Bookmarks", featuring a few notable promotion related sites every week.
  

• Issue #8
  This issue features the first "P" in "The 3 P's To A Successful Web Site Contest!" series by Terry Williams. Unfortunatly, he never got around to writing the other two "P's". In his article, Denard writes about some basic elements of design.

• Issue #7
  This week we have an excellent article from Nic Drew on the subject of signature files. Denard talks about visitor demographics, and Eat Mor gives a rundown of some of the major search engines. In all, it's a big issue!

• Issue #6
  A new feature writer is introduced, David Springle. He started writing a series of articles on the subject of "Build it RIGHT and They Will Come". Also intoduced is a new regular writer, Eat Mor. Months later, his articles are still published every week.

• Issue #5
  Susan Donahue teaches us what the benifits of sponsoring a sweepstakes are, and goes on to telling us how to do it.

• Issue #4
  Here Joshua talks about page load time, and he discusses different ways to keep it down. Also there is some more information on IDML tags.

• Issue #3
  This issue features the third and final instalment in Susan's article on Search Engines. It also includes a write up on the new IDML tags, as well as a few comments on Promotion World's remarkable jump in traffic.

• Issue #2
  Here we see the second instalment of Susan's article on getting listed on the Search Engines.

• Issue #1
  This is the first ever issue of the Informer. It features the first instalment of Susan Sweetin's three part series on the subject of "How Do You Get Noticed On The Internet?". Susan has since supplyed the Informer with many articles, tips and link suggestions.