You may not have given vinyl banner marketing much thought lately, but it is one of the most effective marketing strategies available. You can do a lot with a cheap vinyl banner, and that means you don’t have to spend a great deal of money to get plenty of bang for the buck. It’s not the price you pay for the banner, but how you use it that brings customers to you. Vinyl banners are cheap to print, sure, but in order to realize an outstanding return on your investment you should incorporate the following cheap banner marketing tips into your campaign.
Short is sweet
It can be tempting to fill up every bit of banner space with information, but that isn’t the best route for marketing – especially when your banner needs to be read and responded to from a passing vehicle. Your message should be short and sweet, getting your point across in the most succinct manner possible so it can be quickly read and understood. This is also important for event and trade show banner marketing, when you have to compete against so many other companies. A brief yet powerful message will stick in customers' minds; a busy banner will be ignored.
Brand your company
Don’t miss an opportunity to prominently display your logo on your vinyl banners. Branding your company is essential to long-term success, and fosters customer loyalty. Your logo and message should work together to create a clear branded image for your business or organization.
Simple design
You should never allow your banner design to overpower your message. Again, it is tempting to make the banner busy, but you need to be careful. While your design should be pleasing to the eye, it should not be so over-the-top that it overpowers the point you are trying to get across. When design becomes a distraction, it becomes a problem. Make your design attention-getting and professional; but don’t let it become the focus of your banner.
Location, location, location
Location is key when it comes to a successful vinyl banner marketing campaign. It doesn't matter how great your banner design and copy are if no one ever sees it. Make sure your banner is highly visible in busy intersections, shopping districts, trade shows and events.
When you concentrate on your banner message, branding design and location, you can print cheap vinyl banners that become highly-valuable marketing tools primed for an excellent return on investment.