Your audience is important. That is why you should always follow them whenever they go. And they “go” on Facebook. A lot!
Before much ado, I would like to just remind you about the importance of choosing the right channels to communicate with your target audience or potential customers. Social has been the buzz word for years now, and every marketer should follow the social channels to approach audiences. Right?
Facebook is one of the Social Media networks that constantly makes efforts to keep the attention of both individuals and businesses, by making them meet through the sharing and presentation of content – uniqueness here is not important, but interest and topic is.
Let’s just start with some broader statistics which arose just recently and focus later on the suggestions on how to develop your Social Media marketing strategy to increase your website traffic.
Facebook advertising stats and trends
1.55 billion People are on Facebook - that’s more than 20% of the total World population, which is approximately 7.4 billion. Wow! And there are 307 million Facebook users in EU alone.
The average time a Facebook user spends per day is 40 minutes. What about “Likes”? Well, there are around 4.5 Billion of those every day.
Giving meaning to these numbers, a lot of marketers (92% of social marketers, to be exact) have engaged with advertising via Facebook, giving Facebook ads revenue rise to 17.27 billion in 2015.
5 new Facebook profiles are created every second, but beware, there are 83 Million fake ones. Facebook should do something about this?! Naaah.
A very interesting fact connected to Facebook’s advertising revenue which grew in 2015, is that the majority of those revenues was generated from Mobile ads, rather than Desktop ads. Most admittedly an interesting fact that supports this is the 823 million of monthly Mobile only Facebook users.
It is the rise of the mobile user domination, and marketers are using this by spending more money on Mobile advertising and optimizing their pages for Mobile devices, because 47% of users who only login from a mobile device, is a really big number.
Mobile is still on the rise, but the question is when will this trend be disrupted and by what?
Let’s get back to the Facebook advertising figures. When customer targeting is considered, approximately 85% of the total ads were targeted by Country, and only 45% of the marketers used the interest targeting. This is interesting, as it seems that the location targeting is preferred, and interest is not so favored. What happened to globalization?
When gender comes into focus, female users are the majority Facebookers, and the main users’ ages range between 25-44 years.
How to configure your Facebook marketing strategy
In order to reach the right audience and to make a cohesion of the whole community management that you have going on and your advertising approaches, you need to plan out the main strategies.
By focusing on effective management of your communities, you can supplement the whole social brand experience with appropriate targeting of your advertising campaigns. You can maintain an effective community management by creating a content plan which will hold visually appealing graphics, general posts, optimized to be published and shared when your audience is mostly online, and date specific posts connected to holidays, anniversaries and globally recognized days. Don’t forget to share promotional content of discounts, special offers and freebies you offer to your audience, and last but not least – don’t be afraid to respond to your customers’ inquiries promptly enough so that you can use Facebook to improve your customer service.
Effective ads management is of great value, especially when you have set the firm foundations with a solid community. To create Facebook ads and sponsor Facebook content, you need to consider 4 main issues:
- The creative
- Audience
- Pricing
- Scheduling
The creative needs to hold a clear subject, encouraging description and visually appealing graphic. The encouraging description adheres to an action provoking statement or verb. But you already know this, right?
Audience targeting is also very important, because it will contribute greatly to the end results and the success of your campaign. You can and it is preferred that you target by: location (country), gender, age, and precise interest (this was one of the main benefits of advertising on Facebook – before Twitter advertising came out).
The pricing strategy holds the optimization of the ads in terms of clicks, impressions or getting more Likes. Yikes!
Schedule your campaigns to run continuously only if you have the habit to monitor your ads on a daily basis, or else your budget could get sucked out, so I guess a start and end date would be the smarter alternative to choose.
Now that we have all of this summed up with words, we can also sum it up within a mind map and an infographic, so you can easily remember the important. Please check it out and leave us your feedback or maybe some smart advices on how you strategize your Facebook campaigns.
