Breaking Through the Advertising Barrier	Visited: 1418 Not rated Rate: Select 1 - Terrible 2 - Poor 3 - Average 4 - Good 5 - Outstanding
by J. Duncan McNeill October 19, 2003

Every one who is trying to sell something on the internetruns into this same problem - how to have YOUR advertisingmessage noticed and reacted to! There are just teeming millions of people out there with teeming millions of opportunities theyare trying to push. So everybody is screaming louder andlouder trying to be heard amongst the babble; and they aremostly getting nowhere!

It has been estimated the average American is exposed to3,000 advertising messages daily! People who are on the neta lot probably have to put up with far more than that. Weare all only too familiar with an email in-box overflowingwith offers and get rich quick schemes and marketing ideasthat will (supposedly) make you rich. Naturally, everyone issick of this bombardment day and day out, so we have alllearnt how to switch off. That means that in order to getnoticed, advertisers go to ever more extreme lengths toattract your attention; to make claims that are ever moreoutlandish like:

Six figure income for doing nothing!

$25 will bring you $2.5 million!

And even then, you have to pass this message across millionsof eyes before you can expect any sort of result. All thistype of advertising activity is called INTERRUPTION advertising.

That is, (if you are doing the advertising), you are goingto have to interrupt what the viewer was doing, interrupttheir train of thought. YOU know what you have is good andthat your prospect might want it if he knew about it; butyour prospect doesn't know about it, and won't until you canget his attention. Simply because of the sheer size of thebarrage, he switches to 'not interested' mode so it isalmost impossible to make headway.

So you are battling away trying to 'break through' that veryreal barrier. From that it follows that everyone who hassomething for sale has this huge problem. What's more, theproblem is getting worse, as more and more people come onstream and there are more and more programs on offer,everyone has to 'shout louder' in order to be heard. It iseasy to see where this is heading. There has to be a betterway - and there is.

Now imagine what would happen if you were offering theanswer to that very problem, and it was FREE!` Do you thinkyou could get more people's attention then? Do you think youwould have a problem getting people to sign up for a freecourse that will teach them about this better way to dothings? Especially if this FREE course was free to you inthe first place? This better way is called: PERMISSION advertising.

This means that instead of throwing deals and offers topeople who didn't want to know in the first place, we aregoing to start treating our prospects and customers withrespect, and have them eager to see our offers.

We are going to achieve this by using advertising and othermethods solely aimed at getting people to enroll in ourFREE internet advertising and income course, which is thebase for permission advertising. That will lead to thebuilding of our very own opt-in list that will open thedoors -and the vault - to the Bank of the Web.

You see, the real deep down secret to achieving real resultsand start making real money on the internet is to build yourvery own OPT-IN LIST. Until you gather a decent list foryourself, you will always be on the back foot and always bestruggling. And the free course is going to show you exactlyhow to go about building your very own opt-in list.

Let me put that into perspective for you. Have you heardclaims that XYZ program will "drive traffic to your website" or will "set your web counter spinning" etc etc? With thatin mind, consider the following:

1) Would you rather spend endless hours and/or money DRIVING1,000,000 visitors to your website and making 100 sales? OR

2) Would you prefer to spend hardly any time or money, andLEAD 5,000 to your website and make 500 sales? Or even 1,000 sales? Maybe even 2,000 sales?

Did you think those figures looked unrealistic? Think again!
Look at these examples.

Have you seen emails in your inbox that had subjects like these:

I made 2,505.71 in my first week!

I earned $94,000 in 5 weeks!

21 year old kid makes over $40,114.70 in one month!

(all with the insinuation that 'you can too')

Do you believe them? They may sound far fetched to you, but they are probably true. But this is unfair and misleadingadvertising, because if you subscribed to any of thoseprograms you would be extremely unlikely to emulate whatthey did. Why? Because they all had their own opt-in lists,and you (presumably) don't. Even a list of only 5,000 is areal true asset. Jimmy D. Brown, who is one of the supersuccessful operators on the net, makes between $7,000 and$12,000 per month from a list of only 500 names! Amazing buttrue! Many of the gurus have lists of 300,000 and more; Mark

Joyner has a list of over 1,000,000. Can you imagine thevalue of a list that size?

Now just imagine for a minute that you had built up a listwith say 100,000 names on it. All these people know who youare and have come to trust you because you have given themuseful help and advice and you have contacted them oftenenough so they know your name. They have also come to trust your recommendations because you have never offeredsomething that wasn't good. So you are their trustedfriend. You hear about a program that looks good, you thinkyes I'll run with that, so you zip out an email to yourlist. What happens? You are flooded with orders, and getexactly the same sort of result that you see in the bigclaims above.

Those big claims all achieved the results they did because oftheir lists, but they fail to tell you that you will need a list in order to get that result too! Here is an extensionof this dishonest advertising. No doubt the person whostarted those programs really did make that much and usedthat line truthfully to make that claim. What went wrong wasthat the next person that took up that program used the samewords, which he had no right to do! He hadn't made thatmuch, though no doubt he was hoping to! The insinuation isthat anyone could or even will make that sort of money andall you have to do is join!! What baloney. So beware ofmisleading advertising, and please don't be guilty of thistype of thing yourself.

Now that you know the deep inner secret to making it on theinternet, please ensure the building of your very own opt-inlist is the most important single thing you do from now on.

I hope this has helped. May I wish you a very prosperous future. Best regards.