Affiliate Programs Primer Avoiding The Pitfalls And On To Success	Visited: 940 5.0/5.0 (1 votes total) Rate: Select 1 - Terrible 2 - Poor 3 - Average 4 - Good 5 - Outstanding
by IRM Publishing June 24, 2008

There are a lot of stories around currently from people who have got rich quick from their affiliate programs. Often, an online advertising mogul designs an original affiliate website attracting a large audience and an equally large income.

While this is a common occurrence, usually a single affiliate site on it’s own won’t make you rich. Many affiliate moguls use what is called the "Rinse And Repeat Process." Once successful, they will make another site on the same subject and repeat the process. It is common for an affiliate mogul to have many, many even hundreds, of sites on the very same subject.

These successful marketing moguls often witness an increased market share compared to an affiliate with only a single website.

An intelligent Search Engine Optimiser marketer will have several of his or her websites in the top 10 of the search engine results.

Designing complimentary websites is often preferable to designing complete replicas.

This does allow you to share traffic more effectively between your websites.

For example, your affiliate site which promotes dog food could refer your buyers to your dog leads website.

Having multiple websites on varied subjects make up a wide and diverse web portfolio. If you have a lot of websites promoting different subjects there remains a risk of losing out on profits if the genre becomes less popular or starts to disappear. Not putting all your eggs into one basket is a good policy here.

It’s best not to design a new website until your present website is finished. Have you included enough content, has your advertising space been filled sufficiently, maybe there are products or services that can be offered to your website visitors etc.

A lot of affiliates design a website instantly by establishing one of their current websites and altering several words to match the subject of their brand new site. It’s likely to get filtered by certain search engines for being duplicated content.

Templates, which are supplied by the merchant, or standard templates from a software program should be avoided if possible. This is because you're rivals are most likely using them also.

It’s entirely possible that you could have dozens if not hundreds of your rivals all sharing the same template as you, which will alert the duplicate content machine.

Also, it’s good general practice to try to stand out from your rivals.

You don’t want to lose out on your referral commission because your site looked similar to a website your customers had already had a bad experience with.

Not maintaining your current website and instead spending your time designing new websites can be a mistake as the search engines are beginning to reward sites that have current and active content. They find this out by assessing how often new content is added and updated on your website.

Websites that are not maintained as often tend to go down in the search engine rankings whereas more active websites will site themselves towards the top. Also your regular visitors want to know someone is present and can reply to their queries in a timely manner. Maintaining your website helps to encourage repeat visitors.

Building lots of new websites while continuing to maintain your older sites can be very time consuming, a good way round this is to recruit freelance writers who do not actually cost that much financially, also students can be a good source to tap into in this regard.