The best way to make sure your affiliate program is a surefire success is to attract super affiliates. Super affiliates are the best at selling products and usually operate within a specific niche. Here are 7 ways to make sure they get attracted to your affiliate program and stay with you:
1. Pertinent communication:
When you want to recruit super affiliates you need to remember that these people regularly receive lucrative offers each day. Hence, in order to stand out, your email or communication needs to be pertinent to their niche. You must help them as much as possible, provide with all the tools and advice about your affiliate program. Make friends with them – offer phone support, offer personal help…
2. Promotional tools:
You must provide all possible promotional tools to attract super affiliates. Just a few banners or few letters of promotional content won’t do. You must provide not only banners, but also pre-made e-mails, so your affiliates could throw them straight to their e-mail lists. Provide prewritten articles, pre-made safe list letters, design different sized banners, skyscrapers, etc. Provide all in depth instructions on how to signup on your affiliate program and how to your product. Provide your best converting keyword lists to use on pay per click campaigns. Make sure that with all these keywords you also provide the prewritten ads that could be used on pay per click campaigns such as Adwords or Y! Search marketing. Provide the lists of websites to promote your product. List the discussion groups and forums related to your product’s or service’s niche… The more opportunities and tools you provide for your affiliates, the more interested they will be to start and promote your affiliate program. Provide your super affiliates with high quality and niche promotional material. They always appreciate such efforts from their merchants. Try providing videos, article snippets, banners or any other promotional material that speaks to their target audience and is relevant to your product’s niche.
3. Quality website design and sales letter is a must to attract super affiliates:
There is no point in having super affiliates work for you if you do not have a great website or landing page to go with it. After all the hard work your super affiliates put in you need an impressive landing page that will have referred customers interested. Make sure to have catchy lines, impressive content and good graphics. You must also ensure the site is easy to navigate as well. If you don’t know how to design your product sales pages, then just hire a freelancer: professional designer. Such person will make your website look good. Hire a person to write good content for your sales page that would convince the visitor to buy your product.
4. Offer dedicated help and support:
Nothing turns off an affiliate more than a merchant who refuses to help them out. Always remember, that affiliates are in demand by numerous other companies who will quickly snap them up if you are not careful. Hence, if they are enquiring about something or need help make sure to go out of your way to help them out. You can set up a customer service that has a dedicated affiliate department to handle their queries and issues. If you want you can also hire an affiliate manager who will communicate with all your affiliates, help them out.
5. Create affiliate pages for your affiliates:
Having a good sales pitch and sales page always works in getting the kind of traffic you desire. No one knows your products as well as you do, not even your affiliates. When your super affiliates are starting out with your business you need to create dedicated pages for them so they can easily lure customers and get sales for your business. Make sure that you provide all essential information about your affiliate program on your website: when affiliates will be paid, how to signup on your affiliate program,how to start promoting your products. Moreover, create a pre-made landing pages for your affiliates to use with their affiliate links embedded. Some affiliates use these landing pages to drive traffic and then make sales for you.
6. Good external communication:
It is important to have good quality communication mechanisms when corresponding with your affiliates. Try leveraging a combination of forums, blogs, chat rooms etc. to communicate program conditions and terms to your affiliates. You could also have your own dedicated blog to answer questions or resolve any issues your affiliates may have.
7. Use offline methods to bring in affiliates:
It is also important to keep a watch over offline modes of communication made by affiliates. Many of them have managed to get huge success at sales by using modes like newspapers, direct mailers, mall kiosks etc. to promote products. Recruiting such affiliates will ensure your business benefits tremendously.