The Top 10 Reasons Why Online Marketing Dominates Traditional Advertising
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by Assassin marketing
August 28, 2009
Dr. Keith Webb, of Assassin Marketing, a Dallas marketing company which created the Online Domination System, an online marketing system which allows businesses to dominate the front page of the search engines. Visit http://assassinmarketing.com or contact us at 866-998-8641
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has written 5 articles for PromotionWorld.
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Online marketing has become the most successful method of advertising
for any kind of business on the planet during the last decade. It is
lightning fast and can promote your business to thousands of potential
customers daily. As marketing is a primary factor for a long and
successful business, the internet facilitates this process in a way
that will ensure the maximum exposure to what you are offering.
Traditional marketing is becoming more expensive and slower to produce
results. It also requires much more time and effort. It often has to be
done by many employees and is restricted by many barriers and
regulations which make it hard to get the most beneficial results. Then
along comes the internet as it makes the entire globe seem like a short
alley rather than a large city where you can reach customers overseas
in a matter of seconds. Online marketing is superior to traditional
ways of marketing in almost every aspect, and here we list the top 10
reasons online marketing dominates traditional advertising.
Email marketing campaigns are fast, targeted, cost-effective, highly
efficient method of marketing your business. They reach a lot of
customers in the shortest time. Traditional mail marketing can take
months and a lot of money and effort to generate results.
2. GEOGRAPHICAL RESTRICTIONS
The whole globe can be your customer base when you are marketing your
business online, as the internet reaches almost every house on the
planet. On the other hand, you are often restricted to local customers
from a smaller geographical area when you market offline.
3. MARKETING EFFECTS
Online marketing is based on pull marketing effects, which means that
online customers come across your website when they are looking for
similar products of yours. While offline marketing is based on push
marketing effects, which means you have to introduce your business to
every single customer that come into your location.
4. SALES PROCESS
When your business is marketing online, you can make a sale in a matter
of seconds; where the customer chooses what product or services they
wise to buy, they move to the check out page, pays for the product or
services on a secure page, and then receives their purchase. Offline
advertising is very different as the selling process is very complex
and requires a lot of effort and persuasion and sometimes can't be
completed after all.
5. HOURS OF OPERATION
Your website is self-managed and requires you only to make few changes,
and after that it can operate non-stop and can be selling products or
services while you are sleeping. Offline stores are restricted to the
human active times, this means you open in the morning and close in the
evening and you can't make a sale while you are closed. In other words,
the offline selling process has a shorter sales life than the online
6. COST OF MEDIA
If you want to make a commercial on TV or radio or a newspaper, you
will pay a fortune. While online marketing allows you to make a short
video or audio commercial and submit it thousands of media communities
and it will cost you next to nothing.
7. LIMITED ADVERTISING LIFE SPAN
When you post an ad online about your business or website, with an
article for example, it can be online forever and the place where the
ad occupies will be untouched for a long time. On the other hand,
offline ads can be only active for an agreed-upon period of time and
then it will be replaced.
8. COST PER CUSTOMER
These costs are reasonably low with online marketing but relatively
high with offline forms of advertising. They are simply the costs
incurred to generate potential customers for the business.
9. CUSTOMER SUPPORT
With one email you can solve all your customer problems and concerns.
This process is much more time consuming and require more effort
10. ONGOING MARKETING INFORMATION
It is very easy and only takes a few seconds to collect all the
information and data about every aspect of your business when you
market online. Offline information and data are stored within piles of
documents, where it requires a squad of employees to collect the
As you can clearly see, online marketing is far superior to traditional
forms of marketing. Online marketing is all about saving you money,
time, and effort; yet brings you the required results you seek and most
of the time exceeds your expectations.