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Teleconference solutions not only for large corporate usersIn summary, teleconferencing is no longer the exclusive domain of large business users. Other possible users have long felt the need but it has only been with the launch of new business models that the availability of these services has become more ubiquitous.
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by Rob Butterworth January 31, 2008
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| Rob Butterworth |
| Rob Butterworth is a frequent contributor to technology discussions that relate to business communications. He has written about a number of related topics in the conference calling space. His clients include free conference calling companies such as Rondee. |
| Rob Butterworth
has written 1 articles for PromotionWorld. |
| View all articles by Rob Butterworth... |
Over the last two decades, the conference call
landscape has undergone considerable change. It used to be the case that only
larger businesses had access to multi party phone teleconferencing. Such
systems were typically rather costly and often featured live operator
participation on each call.
Incumbent telecom companies priced conference calling services at high rates
(e.g twenty five cents plus per minute per user) and most businesses were
willing to pay these charges to guarantee reliable and quality service. More
recently the market has seen a flurry of competitive forces. A variety of
factors have been responsible including telecom deregulation, dramatic
improvements in internet technology and demand for improved offerings.
The competitive environment now consists of seemingly countless companies in
addition to the incumbent telcos. Organizations and individuals that want to
use teleconferencing now have a far wider selection of choices. Within that
range of choices are free
conference calling services such as Rondee that meld free conference
calling with web based scheduling and other productivity tools. These services
do not charge users for the reason that they use a toll number as opposed to a
traditional toll-free dial-in. Thus, such free conference call services
are not free in the same sense that air is free. They do require minutes of
phone usage.
Notwithstanding that, such services are increasingly being thought of by users
as basically free because many phone plans now offer flat rate “all you can
dial” and typically cellular plans no longer have additional charges for long
distance phone calls. As a result of these trends, teleconferencing has become
available to a far wider market of users as the following use-cases illustrate.
Labor unions have effectively used traditional conferencing systems and,
increasingly, free conference calling services to allow disparately situated
members to discuss strategies and arrange meetings. Unions have historically
been cost conscious due to the fact that their budgets are constrained to the
extent of member contributions. Therefore, as is typical of non-profits, unions
frequently search for methods of making every dollar stretch further. In times
of contract negotiations or other situations of urgency, conferencing becomes a
critical method of enabling the national leadership to communicate with local
leaders.
Political campaigns now use teleconferencing conference calling on a regular
basis. In certain cases it is used to allow candidates to connect with contributors
or volunteers. Alternatively, it enables remote consultants to work with
locally situated staff. For state-wide or national campaigns, conference
calling becomes even more important as a method of ensuring frequent
communication because it is truly impossible to ensure a physical presence. In
the most recent primary season, Republican candidates in Iowa received extensive media publicity on
highly publicized conference calls undertaken to reassure large donors and
influential political commentators that their campaigns could survive the harsh
pace of the campaign season.
Families have traditionally not used conference calling as a method of staying
in touch. That is now beginning to change. The wide availability of discount or
free conferencing services is enabling families to schedule time when parents
can speak with multiple children or even grandchildren. The same is true, in
reverse. Younger family members are starting to introduce parents and
grandparents to the benefits of conferencing as a means of deepening
relationships and staying connected to loved ones.
In summary, teleconferencing is no longer the exclusive domain of large
business users. Other possible users have long felt the need but it has only
been with the launch of new business models that the availability of these
services has become more ubiquitous. |
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