Internet Marketing Article #8: Stay Updated & Innovate Online	Visited: 1344 Not rated Rate: Select 1 - Terrible 2 - Poor 3 - Average 4 - Good 5 - Outstanding
by Itai Levitan January 26, 2004

Staying updated and seeking for those innovations will, in the long term, help your business grow in the hyper-dynamic World Wide Web. This is a marketplace with low entry barriers where new, stronger competition rises and old competition falls in a matter of a few months! New technologies can quickly allow a player to win significant market shares and you've got to continue innovating in order to survive.

Some ways of staying updated are obvious, but I would still like to conclude them for you:

1) Subscribe to more than one quality newsletters that are relevant to your industry.

2) Subscribe to relevant "offline" magazines.

3) Search for radio and television shows that may be relevant to your business or are relevant to eBusiness in general.

4) Go to relevant conventions, courses and open days related to eBusiness.

5) Talk to partners, affiliates and customers to hear what's new.

6) Visit your competitors' sites at least once a month.

7) Visit the relevant search engines and type in various search terms that are relevant to your business category, products and services. Try typing in different terms and check out the different results. Now visit those sites and compare. Do you see anything new?

8) Go to Industry portals and look at what's new.

9) Order a market research from a professional.

10) Bring a new employee into your team that is different from all the rest and stay open to new ideas and feedback.

Read the next essential article in this series of articles:
(1) Define YOUR Internet Success.
(2) Target Action of a Website.
(3) Market Research and Analysis.
(4) Build a Website.
(5) Website Quality Control.
(6) Managing Your Online Advertisement Channels.
(7) Online Customer Service.
(8) Stay Updated & Innovate Online.