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3 Sales Letter Secrets!
by Larry Dotson October 15, 2003
Promise your readers an end result or outcome in your ad. You must give them a solid guarantee that your product will solve their problem. For example, you could say, "I personally guarantee you will get over your shyness in 10 days or less or your money back".

3 Viral Marketing Secrets!
by Larry Dotson August 23, 2003
Forward interesting e-mails to your online friends with your signature file included.

3 Buying Incentives That Sell!
by Larry Dotson July 28, 2003
Allow people to make money reselling the product or service. Tell people they can join your affiliate program if they order.

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