2 Secrets of Unstoppable Growth	Visited: 1627 Not rated Rate: Select 1 - Terrible 2 - Poor 3 - Average 4 - Good 5 - Outstanding
by Jonathan Gray October 18, 2003

Let me get to the point...

You can use someone else's credibility to give you unstoppable growth!

Here are two really simple ways to do it.

An ezine owner has say 5,000 people on his list. You send him a complimentary copy of your product. Ask him email a letter of endorsement to his list. Of course, you supply the letter already written. All he has to do is send it out from his email address.

The results of such an endorsed mail-out to his list can be powerful, because he has credibility. Immediate sales.

You could request a solo mail-out that contains ONLY your offer. And to encourage the ezine owner to do it quickly, you might offer him an extra incentive, perhaps a higher commission.

But be sure to pay quickly, say 15 days after sales. You can be sure he'll be on side for any future deals you may suggest!

Later, you could ask him if he knows someone else with a list. Tell him he can get, say $5 extra for everyone on his friends' list that buys.

How can I find people with lists?

Go to Google, Whois, or any other search engine. Type in "opt-in lists". There you will find businesses that will send email to their opt-in lists.

However, you should deal only with businesses that have double opt-in lists - where people are required to respond to an email to confirm their subscription.

Turn your existing network of clients and newsletter subscribers into a giant word-of-mouth referral machine!

Ask them, Did the information benefit you in some way? Could it benefit your friends or family members? Did it give you more confidence? Did it help you save time? Did it make you laugh? Do you want to share it?

If you have a quality product or service, consumers are more than willing to spread the good word among their friends and family.

Such referrals can have a snowball effect on your business.

People who learn about your business via a third party are more likely to trust you.

If you want people to spread the word about your product or service, you must create benefit for them.

Show them how they can gain

Here are some ideas you may find useful:

* Send them free demo software.
* Send them a free demo ebook that contains valuable information, and make it easy for them to forward it to friends and family.
* Make sure they understand clearly that they get paid each time they send you a paying customer.
* Give people who refer new customers a free article containing valuable information.
* Run a contest, in which if they refer friends they themselves get entered again.

All this need not cost you a cent, because your clients do the selling for you.