4 Killer Joint Venture Marketing Tactics!	Visited: 2424 Not rated Rate: Select 1 - Terrible 2 - Poor 3 - Average 4 - Good 5 - Outstanding
by Larry Dotson October 18, 2003

1) Co-Op Ad For An E-zine Ad

First find a targeted e-zine in which you would want to buy an ad. You would then persuade four other businesses to join in on the cost of the ad. In return they would get a space on the web site you are advertising. You would ask the four businesses to pay you 1/4 of the ad's cost. That means you would pay nothing for the ad.

You could offer to publish e-zines for high traffic web sites that don't have one yet, in exchange for running one or more of your ads in them. You would want to look for popular or high search engine ranking web sites. Of course the web site would advertise it, which would help build up a big subscriber list quickly. You could also ask them to run one of your product ads on their web site.

3) Buy An Ad To Get Multiple Ads At No Cost

You can buy an ad (or use a free method to get an ad) and write a testimonial to the e-zine publisher about how well it did. Tell the e-zine publisher he or she can list your testimonial in the advertising information section of their e-zine. Of course your signature file (ad) would be at the end of the testimonial.

4) Create A Package Deal With A Publisher

You could ask an e-zine publisher to combine his or her product or service with your product or service in a package deal. This gives people more reasons to buy both your products and services. People also have come to believe package deals are better value. You want all the products or services to be closely related. You could host the package deal on your web site and the e-zine publisher would likely advertise it in their e-zine.