72% Of Total Consumers Are Looking For More Flexible Online Retailers Marvist	Visited: 988 Not rated Rate: Select 1 - Terrible 2 - Poor 3 - Average 4 - Good 5 - Outstanding
by Philip Thomas May 28, 2009

Economic downturn is affecting the purchasing decision of online consumers and demanding flexible options from retailers. According to a survey commissioned by NCR Corporation, 72% of consumers are looking for flexible online retailers and 53% consumers do research about products and services frequently. 46% of consumers want to receive price comparison, new product details, and coupons through online and 49% of users frequently shift between the retailers to gain better value.

Consumers are looking for interactive & flexible online retailers

Along with low price for the products, consumers are looking for retailers who can provide more flexibility and communicate better about the products or services online. According to the survey commissioned by NCR Corporation, 72% of consumers are looking for flexible, easy, and interactive online retailers. Consumers are bargaining for better offers and spending more time looking for less familiar products.

Researching about products and services on Internet

Consumers are doing thorough research before buying any products or services. 53% of consumers are performing research on Internet for products and prices. Moreover, 80% said they are purchasing discount or sale products. Consumers are particular about purchasing through discounts and promotions. In Q4 of 2008, 26% of consumers are visited shopping websites.

Consumers want to receive product comparison and discount information online

Discounts and promotional offers have major impact on purchasing decision and behavior of consumers. 46% of consumers want to receive price comparisons, coupons, product reviews, and store sales information by email or through online. They also believe staff advice is important on discounts and promotions.

49% switch between retailers to get better offers

Almost half of the consumers – 49% are switching between retailers to get better value for their money. Consumers are willing to buy products with discounts. They also want store employees to help and advice in finding the right product.

To address the increasingly more specific needs of the consumers, retailers should advance with innovative, cost effective, and competitive offers to their customers to stay in business in this economy downturn.