What is Video Marketing	Visited: 4421 3.8/5.0 (4 votes total) Rate: Select 1 - Terrible 2 - Poor 3 - Average 4 - Good 5 - Outstanding
by Brian O'Connell May 13, 2011

Video marketing is not new but as a powerful marketing tool its importance to help you grow your business is now only becoming clear. Online or Web video marketing has been written about for a number of years and it is an area of marketing that still continues to evolve over time. Technologies for video production, video email and video streaming that allow businesses to add videos to their marketing mix are also maturing, making it even more important to consider video marketing no matter what your line of business.

Go Further than YouTube. While YouTube is the largest video sharing site on the web, is it really the definitive place for getting your videos viewed?. Video marketing has to be brought directly to your customers attention, when a video is streamed on your website or blog your brand recognition jumps, when a video is emailed to your customer base your open and click rates can improve by 3X.

Welcome to the video nation, people love watching videos and don't find them intrusive, in fact studies show most people would rather watch a video than have to read. This is especially true if your company, products, or service require deeper explanation or has higher consideration values.

The Rich Media web is upon us, statistics prove your website bounce rate will decrease with video clips. Depending on the quality of the video and how long it plays, video can really grab of hold a visitor on your website that much longer.

Video SEO. Every business should consider video for SEO, When a video is displayed in search engine results, the way people click on links within that page changes. A video result in position 4 or 5 will get a better click rate than a non video result in position further up. If you upload and stream your your video in a blog, website or video landing page then optimize them with nice friendly titles, descriptions, this video will become a great candidate to really increase your site rankings. Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages.

Video Email. Create Video Email Marketing Campaigns: To get your video really noticed, think beyond stand-alone video publishing. To really drive attention and traffic, why not create a series of videos that you can video email regularly. Not only will this create a greater impact on your marketing efforts, but it will also allow you to build your brand identity as each video is marketed.

Video Production is Not Expensive. There is so much you can do with video. Inexpensive video templates can be turned in to video ads, you can film yourself or do screen captures to tell your story in motion.

Video marketing complicated?, Fiddlesticks. Go on, dive in and try it! The longer you hesitate, the faster your competition will claim themselves as video marketing gurus and steal those inches and views in the great business game.