6 Email Marketing Trends That Will Influence The Online Marketers In 2017!

Keep in mind that 2017 will be the year in which we come across lots of great and worth knowing email marketing trends.

And following those trends will assist you a lot in order to take your business to next high level. So make sure that you are ready for it.

One of the prominent attributes of an Email Marketing is that it enables you to build a great customer loyalty and that benefits your business in various ways.

Followings are some great Email Marketing trends of 2017, so never ignore them. And they will help you a lot to stand apart in the competitive corporate sector in 2017.

1. Mobile-Friendly Emails Will Gain Popularity

You cannot deny the fact that the popularity of mobile friendly emails will grow in 2017. Gone are the days when people used to rely on desktops to go through their emails.

And that is what brands have noticed in the recent times. So make sure you do not avoid it as that will benefit your business in various ways.

2. Email Content Will Make The Difference In Success or Failure of Your Campaign

As it comes to the Email Marketing trends of 2017 so it is one of the important trends business will be following. In 2017, the email content has to be short otherwise; it will not be able to attract people.

So before you launch your email marketing campaign, you have to make sure your email content is not lengthy as that may go against of you. 

3. Video Content Will Pave Way to Email Marketing

If you dig out the corporate sector so you will find that now businesses are more active to integrate video content into emails which they sent to their valued customers.

And it is because customers are not more into reading emails that consist of long-form content. So make sure you also integrate video content in emails to keep customers engaged with the business.

4. Personalized Emails Will Replace Traditional Emails

It is another email marketing trend which will be really famous in 2017 and seriously smart businesses are well prepared for that. Keep in mind that, if a person does not get personalized feel by your email so never expect him to avail your products and services.

Through personalized emails, users feel that you take care of them and their interests.

5. Animated Emails Will Be Become Prevalent

No doubt, in the recent times the popularity of animated emails has increased and that will grow more in the future. Do not forget that, they are the emails which comprise of attractive design and structure. 

And these attributes enable these emails to attract users and that eventually results in better user engagement. So make sure you never ignore animated emails.

6. A/B testing Will Become a Rule And Not an Exception

If you do not know so A/B testing is what that enables you to properly test one specific variation against the other one. And that eventually helps you come up with decisions that can contribute to the high increase of email opt-ins.

So get ready from today to leverage A/B testing as this will benefit your business in various ways.

These above-mentioned Email Marketing trends are what which will ensure the success of businesses in 2017. Keep in mind that following these great Email Marketing trends will also enable you to launch highly productive Email Marketing campaign. So never dare to overlook them.