1) Media Relations
2) Public Relations (PR)
3) Search Engine Optimization (SEO)
Why? Because a consistent publicity campaign can get you links from some of the best web sites on the Net. These links provide your web site with “Link Popularity” and the Google PageRank numbers you need for high search engine ranking and traffic. Plus, the links themselves can bring a significant about of qualified visitors to your site.
Many times your press release also ranks in the TOP 10 at Google within 1-2 weeks and provides targeted visitors to your web site for months and months to come. How’s that for a compelling reason to use press releases?!
Electronic News Distribution Services:
www.PRWeb.com
Cons: Costs more! Sometimes you have to bid in the hundreds of dollars to get the highest visibility.
Pros: Works well for SEO, less money – only $30