Google and Yahoo Search Marketing Changes	Visited: 1026 4.7/5.0 (3 votes total) Rate: Select 1 - Terrible 2 - Poor 3 - Average 4 - Good 5 - Outstanding
by John Slek March 08, 2007

Google Search Marketing

Does your Search Engine Marketing Company use Yahoo or Google pay per click advertising? There have been changes in both Google and Yahoo Search Engine Marketing Services.

Google Adwords delivers both text and image ads that are targeted to your websites content. No matter the size of your company, you can display your ads on Google's Adwords advertising network.

With local plus regional targeting, your ads can appear only to people searching in a particular radius, state, city, or region. Now a company can easily target online customers within a 15 miles of you or 50 miles.

Local business ads will also show up on Google Maps. People searching for information about your company will see your location, contact info., and your company image on the map of your area. Google has also added a few other new options to the control panel and new video ads are becoming more popular.

Yahoo's new service changes

Recently Yahoo has totally revamped their search marketing service tools. Ad details on the new account structure and what’s changing, selected keywords still be the foundation for search marketing accounts. The keywords that describe your company's products or services can still remain the same.

Keywords are still the connecting point between businesses and customers who are searching. Individual titles and descriptions will apply to multiple search keywords. This approach will cut down on the time spent generating an advertisors message. Keywords and ads will now be organized into ad groups according to Yahoo.

Ad groups can have up to 1,000 keywords, with up to 20 ads that apply to those keywords. This will let you to test multiple ads to narrow down the Ad that works best with customers. One or more ad groups will make up an ad campaign, they may contain as many as 1,000 ad groups.

New features, geo-targeting, scheduling and budgeting at the ad campaign level giving you more control. This should ensure that your campaigns are efficient as possible. All account will apply to one market, to advertise in more than one market companies will need multiple accounts.