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Public Relations - The Press's Power to Influence

by Shane Mills May 02, 2007
It’s amazing how powerful a bit of advertising in the press can be. The public seems to take the printed word as the gospel truth! If you manage to get your work published, you’ll find that your credibility goes up enormously. So how can you improve your chances of getting your message published?

Sales Promotion - A Closed Door Event

by Kristina Mills April 24, 2007
Sales are everywhere. So it’s no wonder that shoppers are becoming a little skeptical when they see the word “sale” mentioned. Here’s a great idea for a different kind of ‘sale’ that will greatly increase your sales figures, as well as getting more repeat trade.

Writing Convincing Customer-facing Marketing Collateral

by Anuja Aggarwal April 05, 2007
A growing business constantly needs to create loads of marketing collateral such as brochures, whitepapers, case studies, leaflets, product documents, corporate info documents, etc. To make your collateral generate a positive impact on the audience, provide all relevant information and at the same time take care of brand imagery is a tough task. Here are some tips to write convincing collateral.

Self-Promotion and the Art of the Online Press Kit

by Christine Louise Hohlbaum March 26, 2007
Self-promotion is not for the faint of heart. It takes time, dedication, and a know-how you can only acquire through practice. Online marketing is one of the savviest strategies available for small businesses today.

Google and Yahoo Search Marketing Changes

by John Slek March 08, 2007
Yahoo has totally revamped their search marketing service tools. This article covers new ad details and the new account structure.

Internet Marketing for 2007 - Affordable Efficiency

by Bonnie Davis January 22, 2007
Start out the New Year by learning what tried and true marketing methods work on-line. Use already existing resources like blogs, e-zines, article directories and more to push your business to the top!

Website Promotion Explained

by Peter Stolmar December 06, 2006
Do you have a website? If so, do you get enough traffic? Let's explore how you can get more traffic to your site. First, if you want to be successful with your site, you must have a marketing strategy.

Winning the Internet Game

by Alexander Welz October 23, 2006
If you want to be successful at the Internet Game you need to use a variety of applications effectively. We have identified 15 different Internet applications that when used in conjunction with each other will make your revenues skyrocket. If you are missing even one of the applications in your marketing portfolio, you are loosing business.

What Is Page Rank?

by Kimberly Bodane October 23, 2006
Learn the tips, tricks and tactics used by Internet marketing professionals to obtain a high raking webs ite.

All That You Need To Know About Headlines That Sell

by Dr. Roberto A. Bonomi October 02, 2006
What must a headline do to help you sell, How to write good headlines, How to extract your product's benefits, How to find hidden benefits, powerful words help to sell

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