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Offers that Turn Lookers into Buyers
by Marcia Yudkin October 19, 2003
If you're getting only a sluggish response for a product or service that people genuinely need, wake buyers up by spicing up your offer.

Six Useless Ideas Most Sales Programs Teach!
by Len Foley October 19, 2003
I'm a professional sales trainer. Every day I'm on the front lines, experimenting and testing every principle I teach. If something doesn't work, I toss it aside and look for something that will work. I can't afford to waste time on useless ideas.

Guarantees with Oomph
by Marcia Yudkin October 02, 2003
Not long ago a real estate appraiser asked my opinion of his new brochure. "'Guaranteed on-time appraisals,'" I read out loud. "You mean that if it's not on time, the customer gets a refund?"

Let Tom Brokaw, Peter Jennings and Dan Rather Help You Get Your Prospect's Attention
by George McKenzie October 02, 2003
Did the headline capture your attention? Do you want to find out what the secret weapon is? Will you keep reading?

The Personal Touch
by Bob Osgoodby October 02, 2003
Sure, the e-tools available for an online merchant are great. You have up to the minute product selection on your web pages, and autoresponders that can follow up requests.

How To Build Trust and Sell More Products!
by Stephen A. Pierce October 02, 2003
If the headline is what gets them there, then it's the *proof* that keeps them there. Follow closely...

How To Create Small Niches - That Attract Wealth!
by Roy J. Primm October 02, 2003
Adaptation is one of the most widely used principles for creating powerful niches. It’s simply looking at what another successful business; product, service, or person is doing, then finding a way to adapt it to your own business, product, service, or self.

Confessions Of A Dumb Monkey
by John Colanzi October 02, 2003
Sometimes I'm so dumb it amazes me. I know that I should never fall in love with a program and I should never get complacent with how I market.

Passive Income from Booklets and Special Reports
by Marcia Yudkin October 02, 2003
"Booklets." "Special reports." These words sound pretty insignificant, don't they? But the results you achieve with these little collections of useful information can be anything but small and limited.

3 Sizzling Ways To Increase Your Profits!
by Larry Dotson October 02, 2003
Sell The Extras Upsell to all your customers. You could sell add- on products, deluxe products, extra parts, related products, add-on services, etc. You could offer them add-on products before or after they reach your order page.

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