Crash! |  | Visited: 1561 |
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| | by Jim Daniels November 14, 2002 |
Beware: Even in cyberspace, what goes up, occasionally comes
down.
What's
that? Gravity in cyberspace?
That's
right. Many entrepreneurs in cyberspace are quickly re-learning
Newton's law of gravity. But this time around it's not an apple
falling, it's their web site.
As
a long-time veteran of cyberspace I had nearly forgotten the consequences
of a fallen web site. I had the occasion to experience this nightmare
and learn the valuable lessons that accompany it.
If
you think it can't happen to you, think again. (Many of my woes
were avoidable, but I got sloppy. (I promise to explain how you
can learn from my mistakes in a minute.)
You
see, like many of you right now, I thought I was safe. I went with
one of the larger web hosting companies. They promised daily backups.
They promised 99% uptime - even guaranteed it.
Promises
are made to be broken...
My
1000+ page site, bizweb2000.com, the source of 100% of my small
business income, crashed. When it is down, my income stops. I now
know how cold and lonely cyberspace is when your web site is dead.
Not only are these times lonely, lengthy periods with a dead web
site can be very costly.
Take
it from me. The grand tally from the outage totaled well into thousands
of dollars in lost revenue. Not a big deal for a large corporation,
but for a home-based business like mine, it's a figure not to be
taken lightly.
But
could I really have avoided it?
Maybe
it was just a little bad luck? After all, downtime comes with the
territory. Outages in cyberspace are far from uncommon and there
will certainly be more in the future. If I could have avoided any
of this bad fortune, I certainly would have, right? But my own computer
was fine. The crash occurred at my web hosting company, er, that
is my former hosting company, but I'll get to that.
The
fact is, I could have done something before it was too late, but
I didn't!
I am
to blame, just as much as anyone else involved. And when your
web site crashes and stays down for long periods of time, it may
be your fault too! Let me explain...
First
I'll tell the tale of my little nightmare, then, I'll reveal the
steps you can take to avoid such a debacle.
Note:
For the record, I will not reveal the name of the hosting company
that brought me to my knees. If you must know, drop
me a line personally. It is not my intention to hurt their business,
however badly they wounded mine. I'll admit that it was tempting,
but malicious intent is not my style and the purpose of this article
is to help you, not hurt them.
Anyway,
it all started quite simply. I noticed that I was not receiving
my normal volume of email one day, so I sent myself a test message.
Sure enough, my bizweb2000 email addresses were dead. I promptly
emailed support at my hosting company and a day-long wait ensued.
After hours of silence, I called them. "It should be working
now" they said. "It's not," I replied. So they "took
another look" and it finally started working an hour or so
later. No message or call from them, just silence. I chalked that
up as just a fluke. I was wrong.
A few
weeks after that incident my email addresses went dead again. In
addition, I had recently been notified that my allowed 1 gig of
transfer per month had been surpassed and my monthly fee would be
tripled. Since I was far from thrilled with the support and I was
now paying a premium price, it made sense to look elsewhere.
After
much research, I finally located a support-based web hosting company
where I would move my site. What I did not do was transfer
my domain and web site to this new host right away. I was going
on vacation for a week
and figured I'd do it when I got back. This was mistake #1. Had
I gone ahead and transferred it before I left, I wouldn't be writing
this right now. But here I am.
What
happened next was THE CRASH... and the scrambling...
At
8 am on Friday morning I fired up my PC to pick up my email and
retrieve the orders from my secure server. As my browser opened,
it stalled. "Cannot connect to www.bizweb2000.com" it
said. Hmmm... I thought. I'll try it in a little while.
Well,
"a little while" turned into repeated emails and phone
calls to my web hosting company. While I did receive confirmation
from support that their servers were indeed down, the next sentence
worried me a bit "We really don't know what's wrong yet"
the support specialist wrote.
With
that, I emailed the president of the company and got out of my office
and went for a drive. I couldn't do much and the stress was building.
I figured I'd be better off not thinking about it. (That was Mistake
#2)
Upon
returning at 6:30pm, I went directly to my PC and jumped online.
Site still down.
I was
able to retrieve my email and there were messages from support and
the president. They came in a 2:40. "Sorry about the down time.
It's back up now." they explained.
Ahhhh.
But did they actually check MY site? Obviously not. It was dead
as a doornail at 6:30 when I checked.
I called
again and caught someone before they left for the evening. He promised
to email someone else about it and have them look at it. Later that
evening my site was brought back up...
That
is, until the next crash - the following Tuesday morning. This second
crash lasted over a week!! What's more, they lost all their data
and had no backup! But that's another story altogether.
In
the meantime, I called my new web hosting
company and ordered my domain transfer. I had to get my business
off this web host's dead servers!
What
I learned next was even more discouraging. It seems that when I
originally ordered my domain, that same web host had registered
it in their name, and not mine. Why? Who knows? But technically,
they owned my domain even though I had paid for it and had been
shelling out $125 a month to have it hosted.
Needless
to say, my problems were getting worse, not better.
Well,
to keep this long story from getting any longer, I'll skip to the
end. It took some doing, including multiple phone calls and letterhead
faxes, but I managed to convince InterNic, the organization that
handles domain registrations and transfers, that bizweb2000.com
was in fact mine and that I had to have it moved from these dead
servers. Luckily, InterNic proceeded with the order.
So,
here I am. Happy as a clam once again. My domain transfer has been
completed and my web site is up and running again on my new server.
All
of which brings me to the moral of this story:
(Remember
as I started this horrible tale I promised that I would reveal the
steps you can take to avoid such a debacle?) Well, the
steps are below for your reading pleasure. Hey, there's no point
in suffering like I did when all it takes is a little inside info,
right? With that, I invite you to learn from MY mistakes...
1.
Never (I mean Never, Ever, Never) sign up with
a web hosting company that does not offer 24 hour, 7 day a week
support. That means LIVE support, not automated replies. If you
do not have the ability to speak with a live person via telephone
or email, you will sooner or later be in dire straits like I was.
Test the support before signing up with
the web host.
2.
Do not sign up with a web host without first contacting
a handful of their current customers and asking them about support.
(Not referrals that they give you, but customers that you
find. You can do this by visiting their bulletin board area or chat
room, if they have one. If not, ask them for a long list of customers
you can contact and call lots of them.)
3.
Do not let your domain be registered under someone else's
name. Make sure you are the administrative contact.
This will allow you to transfer your domain without your host being
involved. It will speed things up and give you the freedom that
your rightfully deserve.
4.
Always keep your own back-up copy of your site. As a matter
of fact, keep fresh copies on your hard drive and weekly or monthly
copies on a zip disk or tape backup. Never rely on your web hosting
company's promise of back-up. (Luckily, this is one mistake I did
not make!)
Well,
that wraps up my little nightmare. I hope you enjoyed it. And do
me one little favor would you? Look before you leap. If you are
considering putting a web site up, make sure you follow the guidelines
above. If you already have a web site, take a hard look at your
current web host. Is it a disaster waiting to happen, like mine
was? Send a message to your support team and see how long it takes
them to get back to you. If you are even a little concerned, you
may have good reason to be.
If
so, don't wait until you're counting your losses. If you have ever
considered moving your site to a more responsive, professional host,
take it from me - it's much easier to act than react. Once the nightmare
starts, cyberspace is a cold and lonely place.
Note:
Since moving my entire site to Virtualis in early 1998, I have experienced
one minor outage. I immediately contacted their 24 hr. support team
and my site was back up before I hung up the phone. If you are looking
for a web host, Virtualis
comes highly recommended here!
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