Creating An Affiliate Program	Visited: 1820 Not rated Rate: Select 1 - Terrible 2 - Poor 3 - Average 4 - Good 5 - Outstanding
by Jim Daniels November 25, 2002

Amazon.com did not become the largest retailer on the internet by accident. One of the keys to their success is the fact that they have the largest internet affiliate program in the world.

What Is An Affiliate Program?

An affiliate program (also sometimes known as an associate or reseller program) is a program whereby you (the merchant company) pay any number of other web sites to act as a sales force or promotional arm in order to generate visitors or customers for your eBiz. This is not a difficult program to implement and it is almost certainly the most cost-effective use of your marketing dollars.

To best understand the benefits of creating an affiliate program and to be aware of all the options you have in setting one up, please read each of the following topics:

How Does An Affiliate Program Work?
Benefits Of Creating An Affiliate Program
Should You Run Your Affiliate Program On Your Own Or Through An Affiliate Administrator?
Which Affiliate Administrator Should You Use?
Affiliate Tracking Software For Running Your Own Affiliate Program