StreamSend: How Online Retailers Can Bring Back Browsers

SACRAMENTO, Calif.--(BUSINESS WIRE)--StreamSend shares how agencies and marketers can combine email marketing, marketing automation and behavioral insights to cost-efficiently address browse abandonment – when site visitors search, but don’t buy – and win those visitors back as customers.

Win Back Retail Browsers

“Only 5% of marketers implement browse abandonment campaigns despite a 6.4% conversion rate. This is triple the rate of welcome emails.” - Infogroup

“Browse abandonment has too often been overlooked as a means to reach out and create customers,” said Dan Forootan, president of StreamSend Email Marketing. “The technology and processes are there to make it happen without a lot of hassle and cost.”

Browse Abandonment Campaign - Retail

Challenge:
An apparel retailer sells clothing and accessories through its online store and noticed that, though website traffic is strong, many of their visitors are not being converted into customers.

Solution:
Monitor website user behavior and configure a workflow that engages with new and returning visitors differently.

In Action:
After the retailer sees that only a small portion of visitors are converting into customers despite strong website traffic, they create a workflow that will:

1. Monitor who is visiting the website

2. Segment unknown visitors and returning visitors

3. Engage on two levels:

• Unknown visitors will receive a pop-up with a discount coupon to capture their email address, giving the company the ability to continue marketing to those new website visitors.
• Returning visitors will receive a targeted email dynamically displaying products they have viewed - or related products - to bring them back to the website.

Find out more about how email marketing + marketing automation + behavioral insights = higher lead conversion into customers, check out Nine Ways Marketers Can Put Behavioral Automation to Work.

StreamSend
StreamSend is an award-winning digital marketing platform offering results-driven email and social media marketing, automated content curation and management, and behavioral automation.