Understanding Britain's Social Media Landscape & Tribes 2017 Featuring Facebook, Instagram, LinkedIn, McDonald's, Microsoft, Snapchat, Telegraph & Twitter - Research and Markets

DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Understanding Britain's Social Media Landscape & Tribes: Connectology 2017" report to their offering.

Based on an online survey of 5,000 UK adults, the Connectology segmentation has been developed to meet this need and the our report introduces the segments and details the strategies required to successfully communicate with them.

By understanding a target audience's social media motivations, brands can develop the right creative for the right consumer type on the right channel to help elevate their communication above the rest. It can help them determine the opportunity that social media affords them (and subsequently the most appropriate budget to put behind their social media presence and advertising strategy).

Whilst social media has become engrained in our lives, we can sometimes forget how new the channels are.

The advertising strategies utilised by brands are essentially in their infancy, and brands can often forget that social media exists for consumers to engage with each other and not with brands.

Social media is built on the multiple and complex connections of people worldwide. This online community with diverse and limitless interests actively choose content to inform, amuse, and interact with whoever they want, when and how they want. It can be a challenging landscape for a brand to navigate when trying to make meaningful connections with their target audience. Which platforms have longevity and scope? Which platforms are of the moment and who are the most engaged users?

Connectology is your guide to identifying and understanding the different types of social media user in the UK enabling you to make informed and strategic decisions on how to reach, connect and engage with them.

Reasons to Purchase:

- Gain insight on both your existing and target audiences and understand what content engages which types of social media user

- Dispel the myths and stereotypes surrounding social media marketing and how to embrace best practice

- Empower your audience to build and extend your brand profile positively and meaningfully for you

- Understand the role social media plays within the whole marketing mix and plan your resource and investment accordingly

Key Topics Covered:

1. Introduction

2. The Terrain

- No time to adapt

- The New Wild West

- Beware myths about age

- Beware myths about sharing

- Changes bring challenges

- Don't be in the dark

3. The Connectology Segmentation

- Savvy Exhibitionists

- Super Connectors

- Considered Contributors

- Social Minimalists

- Private Pragmatists

- New Traditionalists

4. Insights & Implications

- Overview insights

- Segment specific insights

- Summary

5. The Connectology Algorithm

Companies Mentioned

- Facebook

- Instagram

- LinkedIn

- McDonald's

- Microsoft

- Snapchat

- Telegraph

- Twitter

For more information about this report visit http://www.researchandmarkets.com/research/wpgpgb/understanding