Facebook Rolling Out Vanity URLs For User Profiles and Pages Saturday Morning
Social networking site Facebook will finally be launching vanity URLs for Facebook profiles and pages this Saturday. On June 13th at 12:00 a.m. Eastern Time, Facebook new vanity URLs will go live, and the landrush to get Facebook.com/YourName as your own will begin. |
Digg Users Control The Ads Displayed on Digg
Social news giant Digg has announced their plan to roll out a new advertising platform, called Digg Ads, which will hopefully help them bring in more ad revenues. It will allow Digg community to control which ads are displayed on the website by either voting up or baring them. Thus the most popular ads will gravitate to the top, and those that are not well received, will be filtered out. |
New Twitter Research: 10 % of Twitter Users Account for 90% of Tweets
A blog post at HarvardBusiness.org, entitled "New Twitter Research: Men Follow Men and Nobody Tweets", reveals some really very interesting and surprising findings of how people are using the service. |
US Social Network Ad Spending Is On the Decline
The eMarketer’s latest research predicts that US social network ad spending will fall 3% to $1.14 billion in 2009, from $1.18 billion in 2008. |
Google Searchology Event: What has changed in search?
Yesterday Google hosted its second Searchology event and presented some some updates and changes they have made in search. The first event, held two years ago, introduced Universal Search. This time Google showed three new products and SERP improvements: Search Options, Rich Snippets and Google Squared. |
Rev up Your Business with Twitter
Social Media has progressively changed our life in a way that almost everyone has some form of existence over social network websites. Despite the fact that Twitter is still quite a small networking site as compared to the social giants like Google, Facebook and MySpace, the micro-blogging tool is getting a tremendous amount of buzz these days. Individuals, celebrities (Barack Obama, Shaquille O’Neal), big corporations (Dell, Zappos), media companies (CNN), athletes and many others are all on Twitter, posting short 140 character messages to their followers. |
Is the New DiggBar Good Rather Than Bad Service?
There have been vigorous discussions on the new DiggBar during the last few weeks. The controversial issues about the pros and cons of DiggBar derived from the concerns that the service would have a negative impact on SEO and affect the traffic to publisher’s websites. |
Yahoo Announces Search Update
Recently, there have been plenty of discussions going on in various forums about changes at Yahoo. Finally, Yahoo has officially confirmed the update with a weather report on the Yahoo Search Blog: |
Best Practices and Tips for Video Optimization and Promotion
Driven by the increasing availability of broadband and the shift toward digital media, video on the internet has become the hottest craze of today. As the online users apparently spend a great part of their time online watching videos, you should consider taking advantage of this trend by properly optimizing and promoting your videos in order to increase your website's traffic and brand awareness. |
Join the PromotionWorld Group on LinkedIn
Believing that LinkedIn is the best medium to streamline the process of making expert connections, we've just launched the PromotionWorld LinkedIn Group. This group was formed in an effort to encourage online collaborations and further connect SEM professionals and novice to share ideas and online resources related to the search engine optimization industry. |
13 Powerful Tips To Covert Your First Time Visitors into RSS Subscribers
RSS has become almost a necessity these days. Why? The truth is that your subscribers make up a large percentage of your loyal readership. When a visitor encounters your blog, you have just a few seconds to convince them to come back again. And you know that the ideal way to do so, of course, is through subscribing to your RSS feed. |
Hitwise: Longer Search Queries Are Gaining Popularity
According to Hitwise, nowadays longer search queries are becoming more and more common on all major search engines. Although more than half of all search queries are still less than three words long, the number of queries comprising of four or more words has drastically grown over the last year. |
Facebook, the Most Popular Social Networking Site, Turns 5 Years Old
Happy birthday to Facebook. Five years ago today, the social networking site (thefacebook.com) was launched by Mark Zuckerberg along with his fellow Harvard classmates Chris Hughes, Dustin Moskovitz, and Eduardo Saverin. During the years, Facebook has become one of the most popular and trusted websites with over 150 million people around the globe who use Facebook to connect with the people in their lives. |
Google Is Number 1 Internet Property In the World
Google is not only the most popular search engine in the world, but is now the most popular internet property, with 777.9 million unique visitors in December or 77 per cent reach of the total worldwide internet audience, according to comScore’s data. |
Google Tests Preferred Sites Feature
Google is testing a new search customization option called Google Preferred Sites, according to Google Operating System. The new feature will let you personalize the results by adding a list of sites you want to appear more often when you search. |
Readers' Choice Award: Preliminary Vote Results
For the first time PromotionWorld readers are selecting the winners in the Readers’ Choice category of the Best of 2008 Awards. Since the poll has been open, the nominees have received significant support from their admirers. For those of you, who are curious to understand the distribution of the votes at present, we have prepared the pie chart below. The results are not final, so if you wish to cast your vote and to change the picture do it now. |
The Marketing Power of RSS Feeds
The evolution in online publishing has made it really easy to not only post regular updates, but also keep track of your favorite websites or blogs, without having to check each site individually. |
How to Get Followed on Twitter
Basically, Twitter is a micro blogging platform which let you write short messages and share them with the world. |
MarketingSherpa: What works in Search
For fifth consecutive year, MarketingSherpa gathers data and presents it in its “Search Marketing Benchmark Guide”. The 2009 guide covers the rapidly evolving search marketing industry and depict a clear picture of the present online landscape, the best day-to-day tactics and strategies, as well as the latest trends. |
Google Q3 Revenue Increases by 31%
Due to the weak economy and the tightening advertising budgets, analysts have anticipated worse results for the search giant . In fact, Google refuted expectations announcing a rise in profits. |
10 ways to utilize your LinkedIn opportunities
LinkedIn is a professional network which aims at providing business opportunities. On LinkedIn, people focus on ways of making sales, forming partnerships, or getting jobs. |
Google launches its own internet browser
Google is launching its own web browser based on open source software to compete with Internet Explorer and Firefox. |
Social Networks: The beauty of the commitment
As the volume of traffic to social networking has been growing exponentially, 2008 proves to be an even more successful year. More than 80 million people in the United States frequent networks like MySpace, Facebook, Bebo, Twitter, LinkedIn, Tagged, etc. and become more and more addicted communicators. Social Networks are now mainstream. |
Expand Your Horizons with Social Media
It is becoming more and more vital for every company and individual to develop their comprehensive social media presence. |
Yahoo Rejects Microsoft-Icahn Search Proposal
Yahoo rejected another offer for acquisition of its search business. This time it was a joint proposal from Microsoft Corporation and investor Carl Icahn to acquire Yahoo’s search business in return for cash, a partial stock buyout and revenue guarantees. There was also an addition requirement for the complete replacement of the Yahoo board and executive management team. Yahoo was urged to respond within 24 hours and it was made clear that negotiations were not acceptable. |
Build the Next Generation Search with Yahoo! Boss
Yahoo! is taking the next step in its open strategy with the launch of BOSS: Build your Own Search Service. The BOSS program allows outside developers and companies to build their own search engines using the same infrastructure and technology that powers Yahoo! Search. |
PromotionWorld Launches its Own Social Network at Facebook
By creating the Facebook network page, our editorial staff is striving to get actively involved with social media in order to build closer relation with our readers. A key challenge for us is to find a natural way of starting conversation and achieving better visitors’ satisfaction. Moreover, we couldn’t miss out on the opportunity to create an open stream communication environment between our readers, SEM experts and certainly our editorial team. |
Yahoo Enters into “10 Year” Paid Search Deal with Google
Yahoo! and Google reached the non-exclusive agreement that enables Yahoo! to run Google’s ads alongside Yahoo!'s search results as well as on some of its web properties in the United States and Canada. |
Robots Exclusion Protocol: One Standard Applicable to All Search Engines
Google, Yahoo! And Microsoft worked together to post details of how each of them interpret different tags. They consolidated their efforts to provide one standard applicable to all of them. Thus webmasters and web publishers can more easily manage the way search engines access and display their content applying only one set of directives instead of three. |
Microsoft challenges Google through an alternative advertising model
Microsoft’s new Live Search Cashback program is expected to shake up the search space. By offering ”cashback” incentives to the consumers and a shift in the advertising model the tech giant is hoping to become the major search engine at least among the online shoppers. |
Yahoo! and Microsoft Back at the Table
Yahoo saga continues. On Sunday, after Carl Icahn had threatened to replace the Yahoo board and bring the company back to the table, Microsoft proposed an alternative deal. |
How to manage user comments
Social sites use comments as a means of interactivity and for building communities. But providing blog comments require their administration, handling comment spam and marketing abuses as well as the liability for what people post as comments in terms of correctness, manners of behavior and etc. |
Google’s Image Search Steps Forward
At the International World Wide Web Conference, held last week in Beijing, China, Google’s researchers presented a paper on PageRank for Google Images. |
The Mainstream of Social media
The influence of consumer-powered media is now spreading from smaller bloggers to global corporations and changing the landscape of communication, collaboration, and personal interaction. |
Google - the World’s Most Powerful Brand
A leading global market research and consulting firm Millward Brown puts Google at number one in its annual top 100 global brand power list. |
Huge Appetites or the Heat in the Battle for Yahoo!
Microsoft urged Yahoo! to accept its $41 billion buyout offer within a three-week period. Yahoo made explicit signs for its decisiveness to explore all alternative options. |
Photo-sharing site Flickr adds a video feature
Flickr launched a new video feature on their photo-sharing site which was greatly anticipated and had been promised for over a year. This considerable extension allows pro users to upload videos with length of 90 second and 150 MB size. |
SEO Companies Sighed with Relief
SEM industry felt itself threatened, when Google acquired Performics as a division of DoubleClick. Performics is not only one of the biggest affiliate networks but also provider of search engine marketing services. |
SES New York: Changes in the Search Landscape
Orion Panel at Search Engine Strategies conference was amongst the most controversial discussions. comScore revealed interesting findings about universal search results which raised serious questions. |
What’s Next – Mobile Visual Search
What is the future of mobile internet usage?
The world of Mobile search is evolving extremely fast. Beginning with keyword-based search, going through the next step - voice search, now the end user is offered to send a photo by his cell phone in order to find relevant to his photo’s query information in Internet. |
SEO Industry Is Getting Mature
As a result of some factors that have recently changed the SEO landscape, many experts took the stand that the time for establishing a set of industry standards is approaching. |
Value is the most important part of SEO 2.0
by Elena Velikova
| February 18, 2008 |
Primarily, the web content was static but gradually it acquired new and different appearance. Sites became not only dynamic and interactive but more comfortable and easier for utilization. All these innovations were offered by Web 2.0. |
Search Marketing Expo keeps you ahead in the fast moving world of search
by Elena Velikova
| February 13, 2008 |
Search Marketing Expo is a must-attend three-day search engine marketing conference, organized by Third Door Media. It will be held on February 26-28, 2008 at the Santa Clara Convention Center. As one of the very attractive search engine events of the year on the West Coast the conference will add great value to its attendees. |
Microsoft bids 44.6 billion for Yahoo
Microsoft offered to buy Yahoo Inc. for 44.6 billion in cash and stock, a deal that could strongly influence the Internet search market. The deal would pay Yahoo's shareholders $ 31 a share which represents a 62% premium over Yahoo's closing stock price on Thursday. |
PubCon Las Vegas or SES Chicago - The Search Industry Divided
by Maria Mitsova
| November 13, 2007 |
The beginning of December will see two big industry events, regrettably set apart by a little less than 2000 miles. SES Chicago and PubCon Las Vegas will compete for the attention of Internet marketers, sponsors and exhibitors. |
a4uexpo Invites Affiliate Marketers to London
by Maria Mitsova
| October 08, 2007 |
a4uexpo is a two-day Affiliate Marketing Conference & Exhibition for everyone involved in Affiliate Marketing. The event will take place on October 25-26, 2007 at the ExCeL Center, Docklands, London. |
Blogging and New Media Tradeshow Initiated in Las Vegas
by Maria Mitsova
| September 03, 2007 |
BlogWorld & New Media Expo, the first tradeshow and conference devoted to blogging and new media, will take place November 8-9 at the Las Vegas Convention Center in Las Vegas, NV. |
Local & Mobile Search Opportunities to Be Explored at Next SMX Search Marketing Expo
by Maria Mitsova
| July 04, 2007 |
SMX Local & Mobile, to be held at the Hyatt Regency Tech Center in Denver, October 1-2, 2007, is to explore Local & Mobile search as the next significant opportunity for interactive marketers. |
ad:tech Invites U.S. Hispanic and Latin American Marketers to Miami
by Maria Mitsova
| June 13, 2007 |
The upcoming ad:tech Miami conference will take place June 26-27, 2007 at the Miami Beach Convention Center attracting attendees from Brazil, Chile, Argentina, Mexico, Uruguay, Costa Rica, Venezuela and the United States. |
SMX Advanced Draws Experienced Search Marketers to Seattle
by Maria Mitsova
| May 30, 2007 |
SMX Advanced, produced by Third Door Media and programmed and hosted by Search Engine Land, will take place in Seattle from June 4-5, 2007, at the Bell Harbor International Conference Center. |
WebGuild Presents Searchnomics 2007 Conference June 27
by Maria Mitsova
| May 07, 2007 |
Web and Internet marketers will gather in Santa Clara, CA on June 27, 2007 for the largest search event - Searchnomics 2007 Conference. |
MRA Celebrates 50th Birthday
by Maria Mitsova
| April 21, 2007 |
The Marketing Research Association will celebrate its 50th anniversary June 6-8, 2007 at the Hyatt Embarcadero San Francisco during MRA's Annual Conference and Research Industry Forum. |
ad:tech San Francisco to Award Creativity in Interactive Marketing
by Maria Mitsova
| April 11, 2007 |
ad:tech expositions, LLC is setting up another grand event, this time in San Francisco April 24-26, 2007. The Moscone Center is the venue that will host the ad:tech San Francisco Interactive Media Conference for the recognition of the best ideas in interactive advertising and technologies. |
Search Engine Strategies Spring 2007 Conference & Expo
by Maria Mitsova
| April 04, 2007 |
This spring the biggest gathering of search engine marketing and optimization experts will be held in New York City. |
Industry Highlights
by Maria Mitsova
| March 23, 2007 |
Blogging, a SEM scholarship contest, a free online class on social media marketing and a search marketing event are the topics of discussion of the events highlighted this week. |
Industry Highlights
by Maria Mitsova
| March 09, 2007 |
Seminars, webinars, conferences... Internet marketing lessons all over the place. |
Drilling Down on Local '07
by Maria Mitsova
| March 05, 2007 |
Local search and local online commerce will again be the core focus of this year's Drilling Down on Local '07: The Annual Silicon Valley Summit Conference. |
Industry Highlights
by Maria Mitsova
| February 23, 2007 |
On March 22, 2007 the American Marketing Association (AMA) will present a webcast entitled Search 2.0: Integrating User-Driven Technologies Into Successful Search Marketing Strategies. The webcast will address a number of issues important to online searchers and their control in gathering information. |
Industry Highlights
This week's highlights focus on three search engine marketing events you may consider attending and a webinar you might have missed. |
Industry Highlights
Exciting industry events on three continents challenge you to take a trip around the world. |
Search Engine Week
by Milena Sotirova
| April 29, 2005 |
This week in the search engine marketing industry was marked by Yahoo adding personalized search. |
Search Engine Industry Insights
by Milena Sotirova
| April 04, 2005 |
Search Engine Optimization and Search Engine Marketing Conference (www.firebird-marketing.com) will be held at Scottsdale Community College, Scottsdale, Arizona on April 22, 2005. |
Search Engine Week
by Milena Sotirova
| April 01, 2005 |
The news of the week is Google Inc. agreed to acquire Urchin Software Corporation, a San Diego, California based web analytics company. Urchin is a web site analytics solution used by web site owners and marketers to, optimize content and track marketing performance. |
Relationship between Keyword Lengths & Conversion Rates in SEO
by Milena Sotirova
| March 23, 2005 |
Search Engine Optimization & Marketing Firms Study shows that conversion rates drop after reaching a four-word peak. Oneupweb (www.oneupweb.com) today published a research study investigating the relationship between keyword length and conversion rates. |
Search Engine Week
by Milena Sotirova
| March 18, 2005 |
In the recent Forrester Research analysis Europes Search Engine Marketing Forecast, 2004-2010, was presented that search engine marketing -- commercial search that includes paid listings, contextual search, site optimization, and paid inclusions -- will generate euro 1.4 billion of spending in Europe in 2005. |
IDC: WebTrends is Web Analytics Software Leader
by Milena Sotirova
| March 14, 2005 |
According to the IDC (www.idc.com) report, WebTrends (www.webtrends.com), a provider of on-demand and software web analytics solutions and a business unit of NetIQ Corporation, continues to lead the web analytics market by revenue. |
Google Launched Desktop Search
by Milena Sotirova
| March 08, 2005 |
Google Inc. (www.google.com) announced the formal launch of Google Desktop Search. The free downloadable application enables users to search for information on their own computers. |
Search Engine Week
by Milena Sotirova
| March 04, 2005 |
This week was in the search engine optimization was under the Search Engine Strategies Conference and Expo Event in New York. |
Yahoo Celebrates 10th Birthday
by Milena Sotirova
| March 02, 2005 |
Yahoo! is one of the most impressive Internet success stories. Began as a hobby a decade ago, Yahoo! has grown to become an industry titan with a market cap in excess of $44 billion. |
SEO Week in Review
by Milena Sotirova
| February 25, 2005 |
This week, the search engine marketing agency icrossing presented its clients with its 2nd Annual "Greatest Education in Search" in conjunction with the FBR Phoenix Open this month. |
New York Times to Acquire About.com
by Milena Sotirova
| February 22, 2005 |
The quaint New York Times (www.nytimes.com) released recently the news that the company is planning to acquire About, Inc. About.com (www.about.com) is one of the biggest online information providers and is a part of RIMEDIA Inc. network. |
Oneupweb Study: Businesses to Strive for #1 in the Search Engines
by Milena Sotirova
| February 18, 2005 |
Search engine optimization company Oneupweb released a new study dedicated to explain the benefit to being listed on the first three pages of Google results and first page on SERPs. |
Web Hosting Expands to Search Engine Optimization
by Milena Sotirova
| February 11, 2005 |
The search engine marketing popularity expands to web hosting services in an attempt to meet increasing customer needs. |
Search Engine Week in Review
by Milena Sotirova
| February 04, 2005 |
This week was quite a milestone, with the top news coming from Microsofts unveiling of their MSN Search. Tuesday was the worldwide launch of the new MSN Search (www.msn.com), the first-ever search engine built from the ground up by Microsoft Corp. |
Microsoft Launches New MSN Search
by Milena Sotirova
| February 01, 2005 |
Today marks the worldwide launch of the new MSN Search (www.msn.com), the first-ever search engine built from the ground up by Microsoft Corp. The new search engine architects are aimed to help consumers more quickly search the Web and get precise answers. |
Google SEO Tutorial Debuts at PromotionWorld
by Milena Sotirova
| January 27, 2005 |
The first installment of PromotionWorlds Google SEO Tutorial is now online. The team at PromotionWorld put their years of search engine optimization expertise toward creating the definitive guide for anyone interested in SEO. |
Search Engine Weekly Report
by Milena Sotirova
| January 17, 2005 |
The search engine week was rich on events considerably effecting the market share positions for the largest players in the industry. Keynote announced last week the results of its study about the competitive benchmarking of customer attitudes and experience at leading search engine sites. |
Google Goes Mini with New Appliance
by Milena Sotirova
| January 17, 2005 |
Google remained in the news tops with releasing of the new appliance. This week, the search engine giant Google Inc., announced the availability of Google Mini. |
