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February 16, 2007


The Karcher Group, a Web development and search engine marketing firm based in Canton, Ihio, will host an all-day search engine optimization seminar in Columbus, Ohio. The SEO training course titled "Search Engine Marketing Made Simple" will be held on March 27, 2007, from 9:00 a.m. - 3:00 p.m. at the Platform Lab (1275 Kinnear Road, Columbus, OH, 43212), a non-profit IT testing and training facility dedicated to helping Ohio technology businesses. Geoff Karcher, president of The Karcher Group, will be among the featured speakers at the event. http://www.thekarchergroup.com/seminar.asp


The Florida Direct Marketing Association announced the launch of a direct marketing professional education initiative for 2007 and beyond. The regional trade association for Florida-based direct marketers has developed a series of seminars on various direct marketing disciplines that will be offered throughout 2007 in sunny south Florida. The first two events focus on the newest direct marketing channel, online marketing, and are scheduled to take place at the Westin Hotel Ft. Lauderdale. Organic Search Optimization - Basics to Advanced will be held on Wednesday February 28, 2007 and Email Marketing Boot Camp is scheduled for Wednesday March 21, 2007. http://www.fdma.org/index.asp


On February 15, 2007 Think Partnership organized a webinar to discuss its recently released white paper on click fraud. The live event was hosted by paper's authors, Think's CEO, Scott Mitchell and CTO, John Linden. In early November the company released ValidClick DirectAds, a turn-key solution that effectively addresses click fraud. ValidClick DirectAds offers publishers the ability to manage their own protected advertising inventory using a privately-labeled interface and ValidClick's signature click fraud technology. http://www.thinkpartnership.com/default.aspx


                



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