On March 22, 2007 at 10:00 am Pacific Daylight Time (GMT -07:00, San Francisco) the American Marketing Association (AMA) will
present a webcast entitled Search 2.0: Integrating
User-Driven Technologies Into Successful Search Marketing Strategies.
The webcast will address a number of issues important to online
searchers and their control in gathering information.
topics of discussion will include the latest online user numbers, the
new opportunities in online search, new information technologies and
outlets and their meaning to search, the challenges and solutions of
measurement, the value of integrating all on- and off-line marketing initiatives and how to begin integrating your marketing programs for maximum impact and return.
webcast is sponsored by search engine marketing firm Oneupweb and the
participants will receive a free copy of its whitepaper “Consider
Podcasting: A Powerful Addition to Your Integrated Online Marketing
Efforts”. Marketers can register for free by visiting AMA's website.
"This webcast gives marketers the opportunity to ask questions about
their online marketing plans and receive immediate feedback," said Lisa
Wehr, President and Founder of Oneupweb and one of the featured
The American Marketing Association is
one of the largest professional associations for marketers withs 38,000
members worldwide in every area of marketing. Since 1937, it has been the leading source for information, knowledge sharing and
development in the marketing profession.
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