SMX Local & Mobile, to be held at the Hyatt Regency Tech Center in Denver, October 1-2, 2007, is to explore Local & Mobile search as the next significant opportunity for interactive marketers. The two-day conference is divided into two tracks of sessions - Industry Issues and Search Marketing.

The expo will look into current opportunities and future developments in the industry by offering insight on mobile and local search optimization, using analytics to fine-tune local search campaigns, leveraging social networks in Local & Mobile search, measuring and demonstrating ROI of internet-influenced / real-world-consummated transactions, etc.

Attendees will learn about the new and specialized techniques for achieving optimal organic results and how online marketing should be simplified so as to be made more accessible for local and vertically-focused businesses. Local & Mobile search promises to enhance ad-spending ROI by identifying customers poised to buy when using location-aware technologies. Predictions are that it will enhance searches with location-specific data that facilitate in-store purchases, which represent 90% of all purchases made.

The conference is programmed by Search Engine Land and produced by Third Door Media, Inc. It will be co-hosted by search marketing gurus Chris Sherman, Executive Editor of Search Engine Land, and Greg Sterling, founding principal of Sterling Market Intelligence.

Full conference registration includes access to the exhibition, as well as SMX Local & Mobile networking activities. Special rates are offered for early bird registration, which expires August 15.

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