Value is the most important part of SEO 2.0
by Elena Velikova
February 18, 2008
the web content was static but gradually it acquired new and
different appearance. Sites became not only dynamic and interactive
but more comfortable and easier for utilization. All these
innovations were offered by Web 2.0.
Web 2.0 is a concept which the World Wide Web has evolved. On its
platform users control their data. When professionals talk about Web
2.0 they actually mean interactivity. User generated content (or
“participation” in Web 2.0 terms) is getting increasingly common.
This is the “social” side of the web. MySpace, YouTube, Digg.com,
Wikipedia are entirely user generated content sites where the user is
managing the data.
key “pillars” of SEO 2.0: presentation,
outreach, participation, recognition, value, trust and authority
are crucial for owners, bloggers and businesses who want to establish
steady presence in Internet and to successfully take part in the
current web. Tadeusz Szewczyk, SEO expert at the German company
onreact.com defined and explained his based on practice theory
about the “7 pillars of SEO 2.0” on the company's blog.
as the most important part of SEO 2.0, adding that without value all
of the other pillars can't be used. “Only free access to a created
value makes it valuable for the Internet community. Value that is
via payment does
not count.”, he stated. Both value and trust
can be achieved by providing reader with useful content. According to
the expert, communication is the foundation of SEO 2.0. Uninterrupted
interaction with your audience will create trust in your business.
also recommended users to set up their web presence not only by
building own web sites, but also by making it possible to appear
wherever it is relevant to their business, interests and scopes. As
an example he pointed that professionals have to be on LinkedIn.
plays vital role for the creation of distinguishable identification
throughout Internet. This might include symbols like logo, avatar and
names over different platforms and media, claimed Szewczyk.
final pillar, Authority
can only be achieved when you constantly strive to it in compliance
with all other pillars.
conclusion, Web 2.0 accomplishes a new stage in the development of
WWW, characterized with active participation and creation of the
Internet by all its users, and adhering to the above mentioned seven
pillars makes the forecast for the future of Internet seem more
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