As the volume of traffic to social networking has been
growing exponentially, 2008 proves to be an even more successful year. More
than 80 million people in the United States frequent networks like MySpace,
Facebook, Bebo, Twitter, LinkedIn, Tagged, etc. and become more and more
addicted communicators. Social Networks are now mainstream.
The increasing popularity of social networking, of course, affects
other activities and media. A survey conducted by Entertainment Media Research reveals
that there has been a trend of decreasing interest in activities like watching
broadcast television, reading books, magazines, and newspapers, visiting other
web sites, and playing games.
Moreover, while social networks connect people to communicate
with each other, according to the survey they also have the potential to become
the content distribution platforms of tomorrow. 1 out of every 4 users says that
social networks could be the main way to access video, music, and content.
Thus, it is becoming vital for every individual and company
to develop their social media presence and create an environment to communicate
with friends, customers and prospects across different social platforms.
The previous article touched on some of the advantages of social bookmarking as well as the ways to get a huge amount of free traffic and
increased company or blog exposure. This time the focus is on Facebook and
Twitter seen as a good point to start with social networking.
Facebook is a social utility that connects people and
organizations with friends, customers, and prospects. It offers various ways to
establish a presence - groups, pages, causes, etc.
Pages: The first
step is to create an attractive and entertaining corporate profile. It is
considered as a must to update your page on a daily basis. You can upload
photos, start a discussion board, create a poll, etc. Polls are a good marketing
tool to get feedback from your customers about the products and services the
company offers. Another option is to let people write on your wall and also upload
their own media.
Fans: Search and
invite relevant friends with influence to join your network. That is important
because when someone becomes a fan of your company, all of their friends will
see that and eventually can join as well. Yet another great advantage is that when
a fan accomplishes any actions on your page, they will be listed in their news
Sharing: You can
share content and every time you update your page, all of your Facebook Fans
will become aware of that.
another useful marketing tool is the ability of creating event pages. When you
add events people will get notifications about it.
Groups: You can
search for groups relevant to your business and then take part in conversations
revolving around your company as well as the products and services that you
offer. Most of the small size companies don’t have a resource for moderation.
In this case, you’d better search for existing groups talking about your
company rather then create your own forum moderated by someone within the
Tracking: You can
put in a keyword by which to track how many times your brand is mentioned on
the Facebook walls across all profiles.
Facebook Social Ads: The ads can appear either on the left sidebar or in users' news feed. In order
to target your audience more precisely, you can filter through by age,
keywords, place, etc.
Apps: The huge
amount of interest and the excitement in the developer platform is due to the
virality of the applications. Strive to create application that's viral and
people will be willing to share it with their friends.
Basically, Twitter is a microblogging platform through which
twitters write short messages and share them with the world. The post updates
should comprise of 140 characters or less.
Twitter is an excellent, addictive tool for getting
connected socially and can be actively used as a self-promotion and
The key element is who you follow, and who follows you. You can easily follow thousands of users and
enter into conversations conducted among multiple users.
The updates are called “tweets”, and they can include a
great variety of topics starting with your latest blog post, going through what
you’re doing right now and ending with your upcoming calendar, for example. Leaving aside its use as an informational resource and
publicity tool, Twitter is mainly a communication platform for individuals and
their personal social networks.
For many Twitter is a traffic generation tool. Admittedly, the
placement of links within profiles and conversations can drive visitors and
traffic to your website. It is especially powerful if you connect with early
adopters and influencers. From a traffic generating perspective, Twitter can
become a main referrer for unique visitors to a blog
Marketers should care about Twitter not only because it
drives traffic and provide possibilities to share news, information, and links
with your followers, but because it can contribute to the other social media
efforts in driving conversions and sales.
Tips on how to get more
out of Twitter
1. Personal Branding:
Twitter is a social media platform you can use to build your personal brand. Therefore
your Twitter avatar should be created and used wisely.
2. Twitter feed.
Set up a Twitter feed. Friends or customers can subscribe via mobile or RSS and
get notifications. Twitter can also be used to provide mini-updates for one-on-one
3. Take part in discussions: It
is important to join conversations, share links and ideas.
4. Promote your
Twitter outside of the service: Add your Twitter address to your email
signature, profiles, and business cards to let people know about your profile
5. Network for benefits.
If you interact with other like-minded people, especially those in the same
industry and establish deeper relationships with them, it can be beneficial for
you when you need testimonials or recommendations.
6. Flag words:
You can highlight words with a # to mark them as searchable keywords. That is
very useful for SEO having in mind that Twitter posts are now being indexed in
Google and Technorati
7. Twitter tracking
and search tools: Twitter allows you to track words and phrases and get a
notification any time your search term appear on Twitter. This feature is good
for monitoring what people on Twitter are saying about you and your business.
8. Allow users to comment on your blog
through Twitter: In the ever-changing world of communications, it is
becoming mandatory to bring Twitter replies on your blog. Here is how it can be
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