10 ways to utilize your LinkedIn opportunities
September 17, 2008
LinkedIn is a professional network which aims at providing
business contacts and opportunities. On LinkedIn, people don’t look for music or movies, but
instead focus on ways of making sales, forming partnerships, or getting jobs.
LinkedIn is an online network of more than 8.5 million
experienced professionals from all around the globe representing 130
industries. Basically, businesses can use LinkedIn to check references on
prospective partners, find outside experts, close sales, and to reach
Can LinkedIn really contribute to all of it? Yes, and much more. Here are 10 ways to effectively use LinkedIn.
Set up your page and
Create a public profile and select “Full View” that will
make your profile viewable by everyone.
Most of the new users put only their current company in
their profile. However, by doing so, you can extremely restrict your
ability to connect with people. Experts recommend putting as much information
about yourself as you’re comfortable with — things like past jobs, where you
went to school, the university I graduated from as well as any special
expertise you may have.
It will be a clever move to develop your own personal brand
on LinkedIn. What do people think of when they hear your name? Establishing strong
and outstanding presence on LinkedIn only augments your branding efforts elsewhere.
It is preferable to customize your public profile’s URL with
your actual name, instead of using the default URL. Thus, you will help people
find you easier and will influence the information that a Google search on your
name returns. Even better, you can strengthen the visibility of your LinkedIn
page in search engines by using this link in various places on the web like
for example email or comment signature. Appearing at the top of search results is really beneficial
if you’re one of thousands of professionals on LinkedIn.
If you’re trying to market yourself as an expert or to gain
credibility, you’d better establish a strong presence on LinkedIn with lots of
When you start out with LinkedIn, you will probably have no more than a couple of connections. Experts claim that people with more than twenty connections
are thirty-four times more likely to be approached with a job opportunity than
people with less than five.
So, add connections and you will have better chance people to
come across your profile when they’re searching for someone to hire or do
business with. In addition, people would prefer to work with people who
their friends trust.
Recommendations feature in LinkedIn could make a significant
impact on your reputation. When you establish stable relations with a client or
a business partner, ask them for a LinkedIn recommendation.
Position yourself as
LinkedIn Answers has proven to be a successful tool. You can
easily position yourself as an expert in your field of expertise by answering
questions posed by others. The more valuable answers you aggregate, the better
you will be recognized as an expert.
Ask for advice or solve
You can also use LinkedIn Answers to take advantage of the
expertise of lots of professionals. LinkedIn is a good means to solve problems
that you don’t know how to handle. Pose your business-related
questions and you can anticipate multiple good answers.
With LinkedIn, you can use the advanced search tool to find
people who worked at the same place with your applicant and then ask them for an honest reference.
Intending to launch a new product or a service? Conduct a
research to find out which are the companies you compete with. Get more
information about your potential customers: what they like, what their
needs are, and what kind of demand there is for your type of product or service.
Talk to prospects,
and you are very likely to get the answers you’re looking for.
Need to track out business trends, need to find an expert or a client, or
need to contact people to do business with them? LinkedIn is a good place to
start with. For this purpose you should use the advanced search feature.
Finding the decision
makers within a particular company
When you sell to big companies, it is important to
understand who you are talking to and who is the decision maker. LinkedIn will help you find the decision
maker within the organization and also could give you alternative ways to reach
this person. Furthermore, you can get inside information by gathering opinions
from the others in the company.
Follow your customers and friends
With LinkedIn, when your clients or frineds shift from one company to
another, they move with you because you are connected with the person. That’s good for you because when your connections move, you gain a known
person in the new company.
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