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Microsoft and Yahoo Reach a Search Deal


July 29, 2009


It is finally official: Yahoo and Microsoft reached a long-awaited agreement, sealing a deal for a 10-year Internet-search partnership. After a year and a half of dealing, the tech giants joined forces to challenge Google’s dominance.

Under the terms of the deal:

         •    Microsoft will acquire an exclusive 10 year license to Yahoo’s core search technologies and will integrate them into its existing Web search platforms.
         •    Microsoft’s recently launched search engine Bing will be the exclusive algorithmic search and paid search platform for Yahoo! sites.
         •    Each company will maintain its own separate display advertising business and sales force.
         •    Microsoft and Yahoo will share revenue on traffic generated on Yahoo's network.
         •    Yahoo will sell premium ads on both sites.

“This agreement comes with boatloads of value for Yahoo!, our users, and the industry. And I believe it establishes the foundation for a new era of Internet innovation and development,” said Yahoo! CEO Carol Bartz. “

Microsoft and Yahoo combined have less than half of Google's 65% share of searches in the U.S. market in June, according to comScore. This month Yahoo handled fewer than 20% of the searches, and Microsoft held 8.4%.

"Through this agreement with Yahoo, we will create more innovation in search, better value for advertisers and real consumer choice in a market currently dominated by a single company," said Microsoft Chief Executive Officer Steve Ballmer.

Microsoft-Yahoo saga began on February 1, 2008, when Microsoft made an unsolicited $44.6 billion cash and stock bid for Yahoo.


                



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