Google Analytics Gets New Features: Intelligence Engine, Custom Alerts, Mobile Reports & More
October 21, 2009
Search engine giant Google has revealed that they will be rolling out a number of new features for Google Analytics in the coming weeks. According to Google, the features will make Google Analytics more powerful, flexible, and intelligent.
Analytics Intelligence Google has introduced an algorithmic driven intelligence engine to Google Analytics. This feature will provide automatic alerts of significant changes in the data patterns of your site metrics. Thus, you'll be able to identify sudden, unusual changes in traffic patterns, detect the issue and react more quickly. You can set daily, weekly or monthly alerts in accordance with your needs using different metrics.
Engagement Goals You can now set two new goal types: Time On Site and Pages Per Visit. They will help measure user engagement and branding success on your site. What's more, you can define up to 20 goals for profile. Watch the video on goals to learn more.
"iPhone and Android mobile application developers can now also track how users engage with apps, just as with tracking engagement on a website," says Dai Pham of the Google Analytics Team. "What's more, for apps on Android devices, usage can be tied back to ad campaigns: from ad to marketplace to download to engagement."
Advanced Table Filtering Google also introduced Advanced Table Filtering, allowing you to filter the rows in a table based on different metric conditions. Watch the video to see how you could filter thousands of keywords to identify just the keywords with a bounce rate less than 30% and that referred at least 25 visits.
Google says that they will share more detail on the new features in the coming days on the Google Analytics Blog. Over the next weeks, you can expect to see the new features gradually appearing in your Google Analytics account.