Press Release Optimization Boosts Sales

The idea that search engine optimization leads to an increase in sales is definitely an idea that has long been considered. What if that optimization is applied to the press release? Press releases are a powerful means for distribution of information about new products and ideas.

Larger companies distribute press releases every day - sometimes even more that one per day when there are many corporate announcements regarding different firms' branches and activities. 

Why is optimization for a press release important? That question was raised this week by the optimization company Cube Management (www.cubemanagement.com). They announced a new service called" press release optimization" which was designed to help organizations attain that critical goal. This service also gives clients the ability to attract customers through broad dissemination of the sales message as a news story, stated the company. 

The company explained that "Press Release Optimization" is the science of translating sales messages into optimized press releases so your news gets picked up and is widely read on the Internet—by both media outlets and search engines.

Cube Management stated that the service can reap the benefits of this Internet marketing technique which is proven to rein in prospects far and wide.

The press release optimization has an immediate effect on search engine results, especially in the news search indexes.

While Cube Management promises to optimize your press release, you may consider the following simple steps on your own to get your press release optimized and ready for submission.

1) Keep the title simple and use the main keywords you optimize on your site related to the story in the press. Don't forget to name the event clearly, and to state the announcement keeping the core news in mind.

2) Always prepare a subtitle or summary. Most of the distribution services require it as a mandatory field in their forms. It should be one line long and include some details about the event you are announcing.

3) Body text - here you may include clearly defined ideas, separated into  paragraphs with the main keywords included. It is a must that your company info describes your services and includes the main keywords for your targeted business aims.  

Cube Management state that their results are proven, giving an example of achieving a #1 ranking for the search term "increased sales" out of over 20,800,000 results with an optimized press release (see http://www.cubemanagement.com/increasesales.JPG).

The firm provides a "Radical PR" service plan for mass media distribution plus optimization."Through widespread publication of your Optimized Press Releases by diverse media outlets and industry-specific websites, market awareness of your company can quite literally spread like wildfire," reads one statement from the company.

The experts at Cube Management work across the entire spectrum of marketing, sales and business development to provide customized solutions that drive revenue and profit growth.