Search Engine Marketing Hot for Online Retailers

Proven techniques to track the effectiveness of retailers' online marketing programs and to maximize search engine marketing efficiency are part of the upcoming presentations by Laura Thieme, president of Columbus-based Bizresearch, at the Search Engine Strategies 2005 Conference and Expo.

Thieme, a frequent speaker on search engine marketing strategies, will be a key conference presenter at the New York City Hilton Hotel March 1 and 2.

Retail companies will hear the strategic advantage of free, organic search engine listings in Thieme's March 1, 9:45 a.m. presentation, "Dynamic Web Sites." Thieme will refute claims that search engines cannot crawl database driven websites and will describe how minor website changes can work with Google, Yahoo and MSN to index and display websites for hundreds of keyword phrases.

Thieme's 2 p.m. presentation later that day focuses on how retailers can track return-on-advertising spending in the face of a 150 percent increase in cost-per-click advertising fees. In her "Shopping Search Tactics," presentation, Thieme will reveal which shopping search engines, such as Shopping.com and Bizrate.com, have ad tracking tools for retailers to track product categories and enhance profit potential.

Retail companies see increased sales as a result of search engine marketing. However, many are unaware which keywords in their search engine advertising campaign are working. Thieme will present the latest methods of tracking both success and failure of a search engine marketing campaign in "Measuring Success Overviews," March 2 at 11 a.m.

Thieme's presentations are a must for retailers looking to maximize their return on investment in Web advertising. Organized by recognized search authority Danny Sullivan, the Expo showcases information pertaining to the proven techniques in search engine marketing.

Bizresearch provides search engine marketing, optimization and web-based tracking for online retailers and Fortune 500 companies. The 8-year-old company helps clients in a wide variety of industries make effective search engine advertising decisions for the highest possible return. Most Bizresearch clients have averaged a 40-50 percent increase in annual Web sales results.

For more information on Bizresearch, or the Search Engine Strategies 2005 Conference and Expo, please contact Laura Thieme at (614) 846-7560 or Rich Baker at (614) 538-1953.